Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

KCID Engages WSI to Enhance Companies Online Web Presence

Bob Peterson - Thursday, April 07, 2016

Katie Campbell Interiors & Design in Oakville, Canada hired the services of WSI e Strategies Ottawa back in May of 2015. KCID’s overall goal was to establish its online presence as a premiere Interior Decorating Service for homeowners within the Greater Toronto Area and Oakville/Halton regions, with a focus on creating a home that tells a story and reflects its owner’s values through a collaborative process.

KCID Key services include:

After a thorough analysis of the clients website, local competitors and rankings, the following was concluded.

1-The client had no existing rank for its most prominent keywords within the industry

2-The website presented itself with major load speed issues which would ultimately cause high bounce rates making overall ranking highly unlikely

3-The clients website was not being properly indexed by the crawlers

OUR SOLUTION

WSI moved the clients existing website over to a custom Wordpress CMS and corrected the load speed issues by cleaning up the code and compressing the many images on the website. We also recommended some hosting changes, which moved load speeds into the green and helped Google better index the site.

Next, a competitive analysis and comprehensive keyword research was done to determine what services KCID wanted to rank for and within which local cities. Once determined, we began by fully optimizing 10 pages including new content and the creation of additional web pages centered around our targeted keywords/phrases. In addition, the creation of a Google my Business page and optimized social media profiles were also completed.

RESULTS

The last 6 months (Aug 2015 – Jan 2016) have proven challenging within the clients competitive industry which was expected before we began our SEO campaign. However, despite certain adversities, we have made significant progress in increasing what was once non-existent rank of many GEO targeted keywords to being just within reach of Google’s 1st page. Our Social Media strategies and increased content marketing have also driven much needed traffic back to the website which has undoubtedly helped improve our positions in the Search Engines Results Pages (SERP’s).

As we move into 2016, WSI will also include additional link building strategies by syndicating content to the high profiled blog sites like Tumblr, Weebly, Blogger and Wordpress as well as working with KCID to increase the number of positive reviews on their Google my business page. We will continue our current SEO efforts and off page optimization by claiming local citation, increasing our directory submissions as well as video optimization and syndication.

This post originally appeared here http://www.wsiestrategies.com/kcid-engages-wsi-to-enhance-companies-online-web-presence/

 

 

WSI AimHigh Marketing partners with TeamLogic IT Oklahoma City for Local SEO

Bob Peterson - Thursday, April 07, 2016

 

The Oklahoma City location of TeamLogic IT technology advisors has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO strategy. TeamLogic IT has been helping Oklahoma businesses since 2007 by providing professional Managed IT Services and IT Solutions. The highly skilled TeamLogic team proactively evaluates and scales business IT networks and monitors them remotely to assure continuous security and functionality.

http://wsiaimhigh.com/wsi-imgs/teamlogic-logo-large.png

The core services at TeamLogic IT OKC include:

TeamLogic IT is a nationwide network of professional Managed IT Services and IT Solutions providers. The independently owned TeamLogic IT OKC location has built an outstanding reputation for delivering highly available, secure and flexible IT solutions. With its unique breath of skills and expertise, the Oklahoma City Team is able to provide complete or supplemental IT services for its clients.

The Local SEO strategy provided by WSI includes extensive keyword research to determine the most relevant and valuable keywords that local businesses use to find TeamLogic IT’s services.These keywords make the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, and more. The strategy also includes providing verified third party reviews to help establish TeamLogic IT OKC’s credibility for potential clients as well as the search engines. And, the WSI team will verify and maintain consistency among hundreds of online directories and map listings.

About WSI AimHigh Marketing:

WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This blog post was originally published at the following location: http://wsiaimhigh.com/our-blog/teamlogic-it-oklahoma-city-partners-with-wsi

 

 

YoQuiero Mercadotecnia partners with WSI to optimize their web presence

Bob Peterson - Friday, April 01, 2016

YoQuiero Mercadotecnia is a Company that revolves around helping other companies market their products and services through promotion, BTL marketing and digital marketing. As part of their everyday work, they have come to offer design as part of their services since 2014. The Company has been in business for almost 20 years and serves clients all around the Yucatan Peninsula from an office in the city of Merida, Yucatan. Promotion marketing (mercadotecnia promocional) has been the pillar that supports the company since its beginnings. Nonetheless, the importance that internet has come to increasingly gain and the need of better design derived onto increase our service options to precisely those 2 services.

YoQuiero Mercadotecnia already has a new web site but wants to position the web site and the brand on the internet to seize the current demand of this kind of services. The new web site was built with the user in mind to generate as many leads as possible. The on-page optimization is currently taking place with 4 relevant keywords in mind found during the investigation. The pages that are being optimized are the following:

http://www.yoquieromkt.com/mercadotecnia-promocional/

http://www.yoquieromkt.com/mercadotecnia-digital/

http://www.yoquieromkt.com/agencia-de-diseno-grafico/

http://www.yoquieromkt.com/creatividad-y-btl/

Starting February, the off-page optimization stage of the strategy will begin to be executed as planned to increase the popularity of the Company, and this includes the creation of listings in business´s directories and posting of theme related articles on off-site blogs such as Google+, Blogger, Wordpress, Tumblr and Weebly. The blog articles will be optimized with anchor text that supports the four main lines of business and will focus on areas of interest to customers and prospects. The content will be shared on the company´s social media channels to increase awareness about the services.

The main purpose of YoQuiero Mercadotecnia is to be a marketing and communications agency that returns sales and top of mind for their client´s brand through a combination of traditional and modern channels, like digital marketing. Promotion marketing is a form of persuasive communication that has as main purpose stimulate short term demand and sales in a direct and immediate manner. The final goal is to produce a positive return on investment.

 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://www.wsiposicionayvende.com/yoquiero-mercadotecnia-se-apoya-en-wsi-para-su-estrategia-de-posicionamiento-local/

 

PENETRON Mexico Relies on WSI for their online Presence.

Bob Peterson - Friday, April 01, 2016

 

PENETRON Mexico is a subsidiary of PENETRON, which distributes waterproofing concrete products for the construction of bridges, buildings, pools and dams. Its main value is the durability of their products. The PENETRON system is based on the principle of waterproofing by crystallization.

WSI has been contracted by PENETRON Mexico to develop its presence on the internet through SEO, in order to attract more customers and improve its brand on the Internet, mainly in Mexico's presence.

As part of the SEO activities, WSI has optimized the PENETRON Mexico web site for their organic SEO pages. These pages are:

WSI currently works in off-page activities to raise the popularity of the web site of PENETRON Mexico for selected keywords, as part of SEO strategy.

On the other hand, WSI is running a pay per click campaign in Google to capture more customers faster and is redesigning the homepage of the PENEETRON Mexico web site.

PENETRON Mexico is a company that seeks to build long-term business relationships with their clients, based on the experience and the human quality of their people, in addition to delivering products of high quality and durability for waterproofing by crystallization.

 

This post originally appeared in the WSI Blog: http://www.wsiwebdeal.com/penetron-mexico-contrata-a-wsi-para-su-presencia-online/

 

AED One-Stop Shop in Albuquerque hired WSI to improve their Internet Presence

Bob Peterson - Friday, April 01, 2016

AED One-Stop Shop hand selects AED defibrillator products and services for their clients.AED One-Stop Shop utilizes vast experience and industry knowledge to assess the clients situation and specific needs. Some customers are concerned with product technology and ease of use. Others value training and support, while some focus on mitigating risks and compliance with laws. You can buy AEDs here.

WSI has completed on-page optimization for the web site. The off-page strategy will include customer reviews, extensive blog posting, and citation building. Reviews will be managed and syndicated by a verified third party review site and blog accounts created at Blogger, Tumblr, Ghost.io, Weebly and WordPress. Posting will also be done on the Local Google+ pages. Also citation building with high quality directories and social media will be part of the plan.

WSI will provide monthly reporting to show progress and highlight the key performance indicators, KPIs.

WSI has over 1,000 offices in 81 countries around the world. WSI provides digital marketing services on a scale that local providers cannot match with 20 years of experience.

This blog originally appeared on http://wsiwebenhancers.com/aed-one-stop-shop-albuquerque-hired-wsi-improve-internet-presence/

Macintosh HD:Users:office:Downloads:AED Products sm.jpg


 

 

 

WSI Retained by WCM Industries for Fourth Year of Digital Marketing Services

Bob Peterson - Friday, April 01, 2016

 

C:\Users\Nancy\Documents\1-WSI 2013 - 2015\Eagle Mountain Products\Prior to 2014\Eagle Mountain Products.png

WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very satisfied client.

Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.

In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.

Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants. In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.

 

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

 

Originally posted on: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-by-wcm-industries-for-fourth-year-of-digital-marketing-services

 

 

Creative Search Marketing Helps Designer Fireplaces

Bob Peterson - Thursday, March 31, 2016

 

Designer Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best.

To address this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg.

3 Key Points That Make These Fireplaces Different

  1. Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes - now that is efficient.
  2. They are absolutely hassle free:
  • You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
  • If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust. Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 - 4 months.

3. They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.

What Did WSI Do For Designer Fireplaces?

Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:

 

  • Content Creation and Blogging
  • Business Directories & Citations
  • Social Sharing across various platforms
  • Natural Keyword Based Link Growth

 

WSI has also created content syndication opportunities across the digital marketing landscape using Tumblr, WordPress, Blogger, Weebly, Behance and Google+ to name but a few.

 

The Way Forward

 

This is a tough, competitive market with some very strong established brands. At WSI we welcome the challenge and look forward to unlocking the full search marketing potential for our client as the campaign matures.


This blog originally appeared on: http://blog.wsiwebmarketing.co.za/creative-search-marketing-helps-designer-fireplaces/

 

Kimbel, Inc. Retains WSI to Expand Its Digital Marketing

Bob Peterson - Thursday, March 31, 2016

 

Kimbel manufactures exterior roller shutters for windows for residential as well as commercial applications. Their shutters come in a variety of colors to match any architectural design. Many homeowners install security roller shutters for windows from Kimbel.

 

Kimbel uses the same technology to build roller shutter doors. They are perfect for closing off large patio doors for the season or to protect interior rooms from direct sunlight.

 

The latest addition to Kimbel’s product line is roll-up screen doors. They are perfect for closing off patio areas, thus creating additional living space and protecting against mosquitoes, direct sunlight, and dust.

 

Kimbel also extended its product line to offer roller shutter garage doors. They are very popular in older buildings where space in the garage is precious. In such cases, roll-up garage doors are a better solution than standard overhead doors.

 

Kimbel products are also used in commercial applications, such as commercial roll-up doors. They offer industrial roll-up doors perfect for warehouses and shipping and receiving depots. They manufacture industrial roller shutter doors for stores, restaurants, and office fronts.

 

WSI had implemented a very successful PPC campaign for Kimbel that lasted almost one year. Based on the findings from the PPC campaign, WSI has now implemented an SEO strategy for Kimbel. Only one month after deploying the new website with SEO-optimized pages, Kimbel started to rank on the first and second pages in Google, Bing, and Yahoo for all ten initially identified keywords.

This post originally appeared on the WSI blog at http://www.wsiguru.com/kimbel-inc-retains-wsi-to-expand-its-digital-marketing/

 

 

 

WSI Provides Technical Ecommerce SEO Consulting to The Bed King

Bob Peterson - Thursday, March 31, 2016

 

 


The Bed King is a well established bed retailer in South Africa, which sells an impressive range of beds, mattresses, pillows, sleeper couches, bunk beds and bedroom furniture. Over the years they’ve also built up an enviable reputation for incredible customer service right from the shop floor, all the way through to the delivery of the merchandise, and their website has more than enough testimonials from satisfied clients to prove it.

 

Our WSI team in Cape Town has been involved with The Bed King for a number of years now and we’re well into their 3rd generation website. We first helped them to move on from their original site, which although visually appealing, the site architecture and on-page SEO was so poor that there was no chance it was going to rank for the competitive phrases that drive massive traffic in this industry. Over the next 2 years we steadily moved The Bed King up to the top 3 positions for well over 50 key traffic generating phrases, including beds, mattresses, sleeper couches, bunk beds, simmons, restonic, serta and many more. The second website also helped Bed King to move forwards with their first implementation of an e-commerce site, maintained the search engine rankings seamlessly and started to get online sales moving.

 

Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware... this can be the start of a challenging road.

 

We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.

 

Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page - no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.

 


Originally posted on: http://blog.wsiwebmarketing.co.za/wsi-provides-technical-ecommerce-seo-consulting/

 

 

WSI Partners with HinderRUST™

Bob Peterson - Thursday, March 31, 2016

WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (http://www.hinderrust.com), the worlds most advanced rust inhibitor and automotive undercoating product.

 

HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.

What Sets HinderRUST™ Apart

Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:

  • Industrial Machinery
  • Prevents rust during transit or storage of metal products
  • Maritime or shore side equipment
  • Auto and Truck undercoating
  • Household tools and equipment
  • Leisure Vehicle preservation and leisure Equipment
  • Special Formula for Guns and Firearm rust protection.

WSI Marketing Program for National Brand Development

WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients. The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties.

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications. WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.


This blog was originally posted at http://www.wsinetmarketing.com/wsi-partners-with-hinderrust/


 

 

 


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