Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

Bob Peterson - Tuesday, September 19, 2017

 

Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years. While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio. This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com. The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects. Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption. They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts. As an added value, decorative asphalt is impressive in performance and aesthetic appeal. Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects.

WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns. The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise.

The SEO implementation is focusing on their core competencies:

Asphalt paving company

Commercial asphalt and paving

Residential asphalt and blacktop paving

Hot mix asphalt

Stamped asphalt

Paid Search (PPC) has focused on three campaigns:

Commercial Solutions for Site Development, Paving, and Resurfacing

Residential Paving, Decorative Asphalt and Resurfacing

Premium Hot Mix Asphalt

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix. Who knew blacktop could be so hot and exciting?

This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, Wordpress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth. In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

 

 

Richmond Engineering Works Calls on WSI to Help Increase Its Online Visibility

Bob Peterson - Tuesday, September 19, 2017

Richmond Engineering Works has been providing industries across the nation and worldwide access to economical bulk material handling engineering services for many years. Despite the firm’s ability to design and construct some pretty amazing equipment, however, maintaining its online presence remained a struggle. Knowing expert help leads to successful results, they turned to the digital marketing professionals at WSI to give their online presence a push.

Since 1996, Richmond Engineering has been providing its clients powerful, innovative, and easy-to-use solutions for their control system needs, helping them operate more effectively and efficiently with customized bulk material handling engineering solutions designed to meet industry and site-specific challenges that can pull-down productivity. Integrating industrial control and factory automation, the exceptional practical and scientific knowledge of their engineering staff has produced winning efficiency improvements, from barge unloader processes to coal ship inspection and maintenance services.

Richmond Engineering offers experience in an array of arenas, providing quick turnaround and high-quality results designing customized, competitively priced, efficiency-boosting solutions for:

To give Richmond Engineering the boost it needed to makes its online marketing presence match its high-tech design offerings, the digital marketing experts at WSI engaged the firm in a custom-designed, SEO campaign built to boost rankings and visibility via essential keywords. To enhance success, the Richmond Engineering website was also given a mobile-device friendly facelift, making it user-friendly and accessible to a wider variety of clientele.

With the help of WSI, Richmond Engineering is also further engaging its customer base with regular, informative blog posts through their website as well as offsite accounts through WordPress, Tumblr, Blogger, and Weebly, allowing for syndication and sharing among industry professionals.

About WSI – We Simplify the Internet:

WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

The blog was originally posted on https://www.wsiebranding.com/richmond-engineering-works-calls-wsi-help-increase-online-visibility/ .

 

 

Laundry and Dry Cleaning Service Continues SEO Program with WSI for the 8th Year

Bob Peterson - Tuesday, September 19, 2017

Sarni Cleaners of Greater Boston is a third generation family-owned and family-operated laundry and dry cleaning service with a commitment to quality and customer service. James Sarni, Sr., grandfather of current CEO, Ken Sarni, pioneered laundry pickup and delivery service to Boston’s affluent society with his horse and buggy in 1929.

Today, Sarni Cleaners operates four stores in Downtown Boston, North End, South End and Lynnfield. Services include laundry (wash, dry and fold), dry cleaning, shirt laundry, alterations, wedding gown preservation as well as home/office cleaning, clothing restoration, home and office cleaning and janitorial services. The company has a fleet of five pickup and delivery trucks servicing Boston and Cambridge.

In 2010, Sarni Cleaners engaged WSI for website development, local SEO and email marketing services to compete with a local venture-backed startup in laundry pickup and delivery services as well as other established dry cleaners moving from the suburbs into the city. The SEO program focuses on the following keywords

Throughout the years, despite the disruption and competition from various app-based laundry pickup services including ventured-backed Washio, WSI’s local SEO program has enabled Sarni Cleaners to consistently rank on the first page of Google search results and in map results, resulting in thousands of new customers online and in store for the company. The online pickup and delivery order form has automated the company’s workflow for laundry and dry cleaning pickup service since 2010.

As business grows, Sarni Cleaners has also started new services in home/office cleaning and clothing restoration. WSI has helped the company build their web presence in these services as well.

WSI’s local SEO program includes sharing content on Wordpress, Tumblr, Blogger, and Weebly, as well as frequent posts on Facebook, Twitter, Google+ (Boston Financial District, North End Boston, South End Boston) and Pinterest.

WSI’s digital marketing solution also includes email marketing to the company’s customer list. Monthly promotions has helped to retain customers over the years.

In 2014, WSI built a new responsive website for Sarni Cleaners to ensure an excellent user experience. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.

About The WSI Touch

WSI is a global digital marketing company with over 1000 consultants in over 80 countries, offering a full range of digital marketing services including website design, search engine optimization, pay-per-click advertising, email marketing, social media marketing, e-commerce and much more. The WSI Touch is the local WSI office in Natick, Massachusetts.

This blog post was originally published at http://www.thewsitouch.com/laundry-dry-cleaning-service-continues-seo-program-wsi-8th-year/

 

 

OEM Air Compressor Selects WSI for SEO

Bob Peterson - Tuesday, September 19, 2017

 

WSI Digital Marketing has recently launched new SEO efforts for OEM Air Compressor located in Chicago, IL. OEM Air Compressor supplies Industrial Air Compressors, Parts, Filters, Pumps, Lubricants, Air Dryers, and everything else related to Air Compressor Equipment to the entire continental United States. The company offers hard to find replacement parts for all makes of compressors and offers the lowest prices and the best guarantee in the business. They also offer industrial air-end rebuilding services.

WSI, a global leader in digital marketing services, was engaged to assist OEM Air Compressor to improve the online visibility of their air-end rebuilding services, which allow companies to save thousands of dollars by repairing their compressors instead of replacing them. Companies can ship their out of life air-ends to OEM, who rebuilds them to original specifications.

WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.

OEM Air Compressor and WSI will start the process by updating the air-end rebuilding pages on their website, which will be optimized for their market with the WSI’s on-page optimization process which includes copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.

Some of the specific pages that will be optimized are:

http://oemaircompressor.com/aircompressorairendrebuilding.aspx

http://oemaircompressor.com/airendrebuildingforingersoll-randaircompressors.aspx

http://oemaircompressor.com/airendrebuildingforatlascopcoaircompressors.aspx

The next step in the local search optimization will be the off-page optimization. WSI will be expanding OEM Air Compressor’s online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, Tumblr, WordPress, Weebly, and Blogger and together these efforts are expected to drive them up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/oem-air-compressor-selects-wsi-seo/

 


 

 

Ottawa Wedding Photographer hires WSI to increase Local Visibility

Bob Peterson - Tuesday, September 12, 2017

Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “We don’t schedule spontaneity out, we work it in” which allows them to deliver photographs that don’t just capture the staged moments, but also details and memories that would otherwise be lost forever.

With such heavy competition online for wedding photographers, Mitch Lenet approached WSI eStrategies in Ottawa for help with gaining exposure and increasing traffic to his website. We delivered with a modern new website and the launch of a comprehensive SEO campaign designed to improve rank and traffic.

Particular Areas of Focus for a Comprehensive SEO Campaign

The beginning of any successful revamp includes extensive keyword research to learn how people are finding businesses like Mitch Lenet’s and what words were most successful at delivering traffic. Due to the nature of the photography business, local SEO was paramount to delivering leads for Mitch Lenet that would be most likely to use his services. We found that our focus had to be on the following keywords to achieve our goals:

Armed with the best keywords, we began the work of creating new website content and taking the following steps to improve the search engine ranking for each page:

  • Internal linking
  • Submissions to directories
  • Local citation submissions to increase visibility in Ottawa searches
  • Business pages on search engines were created and optimized
  • A company blog and videos were created to deliver useful information to users and enhance keyword performance in search engines.

As well a solid content marketing strategy, which includes image submission, a continues syndication to social channels and blog posting channels such as

With a comprehensive strategy enacted, we continue to work closely with Mitch Lenet Weddings to measure the results of our efforts and adjust the strategy if required so we can continue to deliver more qualified leads, which convert to higher sales.

This post originally appeared here on Sept 6th 2017 https://wsiestrategies.com/ottawa-wedding-photographer-hires-wsi-increase-local-visibility/


 

Carosella & Associates find Success with WSI, Expand SEO Program

Bob Peterson - Monday, September 04, 2017

Carosella & Associates, P. C. is a leading law firm situated in West Chester, PA. Carosella Attorneys take pride in helping clients deal with all the legal issues in their personal or professional lives, as well as help small business owners navigate the legal maze.

The firm has been a long time WSI client. The relationship started with the development of their first website and continued with the rebuild of the website and launch of an SEO campaign focused on the business law and the estate planning part of their practice. In the two years of running the SEO campaign, they have found so much success in these areas that it was a no-brainer for them to decide to expand the program to other areas of their practice, mainly criminal law, bankruptcy and divorce law.

The expanded campaign has been launched by optimizing the following relevant landing pages on the carosella.com website –

http://carosella.com/best-divorce-lawyers-attorney-local-law-firm-advocate-solicitors/

http://carosella.com/criminal-defense-attorney-lawyers-local-law-firm-affordable-best/

http://carosella.com/bankruptcy-lawyers-best-attorneys-local-law-firm-affordable-corporate-personal-business-commercial

As part of our content plan, we will create high quality blog content for Carosella and continue to publish it on the existing blog platforms created for them at Wordpress and Weebly.

We look forward to bringing the services of Carosella & Associates to the clients in need of these service and help not just their business but also the local prospective clientele by connecting them with the attorneys who genuinely care. We are very excited to continue our partnership with one of the best law firms in the West Chester, PA area.

 

This blog was originally published at http://www.wsipromarketers.com/carosella-associates-find-success-wsi-seo/

 

 

MistAir Expands by Hiring Us for SEO & Online Marketing

Bob Peterson - Monday, August 21, 2017

MistAir, in Phoenix, AZ is a top-quality manufacturer of custom misting systems for Arizona, California, New Mexico and Nevada. The company branched out from its pressure washing company because of the need, and market design for improved misting systems which would cool better and more efficiently. 

 

 

MistAir is a one stop shop - not only do they design, build and install their systems, they also service & repair all types of systems as well as sell parts in their phoenix factory. MistAir’s misters are recognized for being “best in the industry” because of their proprietary parts and pumps which cool via high pressure misting, rather than producing water droplets. This allows them to provide a 6-year Unconditional Warranty, to every customer which is unheard of in the pressure washing and cooling industries.

For over 50 years, government agencies, schools, prisons, commercial businesses, retailers, hotels, restaurants and distribution centers have chosen MistAir and its sister company, PSI, for its advanced water solutions such as:

At the end of 2016, MistAir hired our digital marketing agency to improve their visibility and prominence in online search to reach more residential and commercial clients. After extensive keyword research, new website development, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. In addition, a PPC campaign was used to kick off the campaign.

Furthermore, as part of the off-page optimization process, we conduct on-site content marketing link building syndicated on sites such as : WordPress, Weebly, Blogger, and Tumblr.

Since execution, their brand recognition has dramatically improved and the client has received 300 quality leads which have resulted in significant more business. Our digital marketing agency’s contract was renewed and continues to be retained for more online marketing, analytics as well as SEO consulting.

This post originally appeared here: http://esparkmarketing.com/2017/08/21/mistair-expands-hiring-espark-marketing-online-marketing/

 

 

USA Vein Clinics selects WSI for SEO/PPC

Bob Peterson - Monday, August 21, 2017

 

WSI Digital Marketing has recently launched new localized SEO and paid search engine marketing efforts for USA Vein Clinics, a nationwide network of state of the art facilities dedicated to the treatment of venous insufficiency. In each vein center, cardiovascular doctors specialize exclusively in problems with circulation and provide comprehensive evaluation and treatment plans utilizing the most modern equipment and an individual approach to each client. WSI is tasked with SEO for local clinic location as well as paid search in 4 major markets.

The most common offering is for varicose vein treatment, which can end the pain of varicose veins and reduce the risks of having them. Most insurance carriers cover the procedures, which are done by cardiovascular specialists and usually take under an hour with minimal recovery times. They treat all types of venous insufficiencies and offer EVLT treatment, sclerotherapy treatment, micro-phlebectomy treatment, as well as treatment for varicose veins, spider veins, and reticular veins. Symptoms are not always visible. Instead, people may suffer from tiredness, heaviness, swelling, aching pains, burning, itching, cramps, restless leg syndrome, and even non-healing ulcers. While some people develop varicose veins, the others have so-called “spider” veins, yet other ones have swollen legs as a single sign of vein disease. Eventually and regardless of the type of venous disorder, the condition can lead to serious complications, including trophic ulcers, bleeding, infection and even blood clot formation.

Some of the local clinic locations are:

Varicose Vein Treatment in Chicago, Illinois

Varicose Vein Treatment in Seattle, Washington

Varicose Vein Treatment in Boston, Massachusetts

Varicose Vein Treatment in Los Angeles, California

USA Vein clinics can be found at www.usaveinclinics.com for more information.

WSI Digital Marketing is the largest organization of digital marketing consultants in the world, with offices in over 80 countries.

This post originally appeared here: http://www.onlinewsimarketing.com/usa-vein-clinics-selects-wsi-seoppc/

 

Empire Fence of Arizona Chooses Us to Expand Online Presence

Bob Peterson - Thursday, August 03, 2017

 

Empire Fence is a leading Arizonan fence contractor specializing in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects. Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.

For over three decades Empire fence company has helped customers with solutions such as:

 

In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I for the CEO/Owner of the company. Lastly, 4 new sites were created on Wordpress.com, Blogger, Weebly, and Tumblr to increase their visibility.

Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly! Our off-page optimization from extensive link building, blogging and social media effort has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals.

 

This post originally appeared here at http://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/

 

 

Schedule My Rent Engages WSI for SEO Services

Bob Peterson - Thursday, July 27, 2017

Mac:private:var:folders:fl:rms493fn4wx66fs10jg_sjc40000gn:T:TemporaryItems:Schedule-My-Rent-Logo.jpg

 

Schedule My Rent hired WSI Web Enhancers for a search engine optimization campaign. Both companies are based in Albuquerque New Mexico.

Schedule My Rent is a FinTech company making it easy for landlords to collect rent online. Millions of small landlords still collect rent the old way, collecting with paper checks and keeping track of everything with a spreadsheet.

Schedule My Rent is a landlord software that:

  • Does Online rent collection from a tenant’s bank account
  • Makes is easy for the tenant to do online rent payments
  • Minimize need to collect rent by reminding tenants every time a payment is due
  • Stops the hassle of lost mail and risk of cash
  • Splits rent between roommates
  • Sends rent to your bank account
  • Keeps landlords and tenants updated every step of the way with the best dashboards in the industry

In the first phase of the SEO campaign, WSI optimized their new website for search engines and improved the conversion architecture of the site.

In the second Phase of the SEO campaign WSIwill build backlinks to the website to improve it’s rankings in the search results. Blogging will be an important part of the backlink strategy and WSI has created a professional business profile for Schedule My rent in Tumblr, Weebly, Blogger, Medium or WordPress.

Monthly reporting will be conducted with the client to keep them informed of the progress we are making.With the help of WSI, Schedule My Rent will only continue to experience growth and top rankings.

Originally published at: http://www.wsiwebenhancers.com/schedule-rent-engages-wsi-seo/

 

 


Recent Posts


Tags


Archive

Our Corporate Partners
CALL US: (405) 513-8777