Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

National Helium and Industrial Gas Supplier Engages WSI For SEO and Pay Per Click Marketing

Bob Peterson - Sunday, June 03, 2018

 

Everett, MA-based industrial and medical gas supplier, American Gas Products, has been a pay per click customer for WSI for several years. Over the years, WSI has generated thousands of leads for the company in various cities and states in the United States. Recently, AGP has retained WSI for an SEO program to generate leads for Helium gas, a key line of business for the company. This supplements the pay per click advertising campaign that the company has been running for years.

AGP provides various industrial gases, such as liquid nitrogen, oxygen, carbon dioxide, propane, argon and many others. Customers include industrial, medical and research institutions around the world. For its Helium gas product AGP services almost exclusively the balloon industry.

AGP is a leading national supplier of Helium for balloons. It enjoys a major advantage over other suppliers because the company has its own Helium wells in the United States. It has also built numerous fill plants around the country including

While global Helium supply has suffered big shortages at various times over the years, AGP’s has been able to guarantee supply and stable pricing for their customers because of its complete independence of the Bureau of Land Management. AGP partners with our wholesale helium customers to supply AGP's national retail helium accounts. This arrangement works as a win-win situation where both parties benefit.

To improve the organic search results ranking of AGP’s Helium gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.

WSI will monitor the SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

 

This blog post is originally published on https://thewsitouch.com/blog/national-helium-and-industrial-gas-supplier-engages-wsi-for-seo-and-pay-per-click-marketing/

 

 

Platypus Wine Tours Selects WSI as Digital Marketing Partner

Bob Peterson - Tuesday, May 15, 2018

Platypus Wine Tours, a leading wine tour company located in Napa Valley and Sonoma in California, has partnered with WSI to perform a wide range of digital marketing services, including Search Engine Optimization, Digital Advertising, Social Media Management and Marketing Automation.

Platypus Wine Tours is a wine tour company specializing in intimate, unforgettable tours to Napa Valley and Sonoma wineries. With their team of passionate and very experienced tour guides and support staff, they are specializing in tours of Napa Valley and Sonoma Valley wineries, as well as other magnificent local wine regions, such as St. Helena and Calistoga, Healdsburg, Russian River, Dry Creek, West Side and Alexander Valley.

The company conducts daily shuttle bus tours to join (Join-in Tours), and also private tours, with dedicated drivers/guides and a non-shared vehicle (Private Wine Tours). The following wine tour options are offered by Platypus Wine Tours:

As part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter.

The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, website visits and online bookings for the different tour options.

This post originally appeared at https://wsinextgenmarketing.com/platypus-wine-tours-selects-wsi-as-digital-marketing-partner/

 

Luxury Furniture Company Partners with WSI to Expand Online Presence

Bob Peterson - Monday, March 05, 2018

Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands. Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years. Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement

Recently to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:

  • Luxury Furniture
  • Interior Designers and Decorator
  • Italian Furniture Store
  • Hancock and Moore Furniture
  • Stickley Furniture
  • Luxury Living Room Furniture
  • Marge Carson Furniture
  • Century Furniture
  • Furniture Upholstery

Their website went through a thorough on-page optimization for these keywords with focus on the following pages:

  • https://www.vonhemertinteriors.com/
  • https://www.vonhemertinteriors.com/Bedroom.inc
  • https://www.vonhemertinteriors.com/designservices.inc
  • https://www.vonhemertinteriors.com/von-hemerts-exclusive-italian-furnishings/brand-type.aspx
  • https://www.vonhemertinteriors.com/hancock-and-moore/brand-type.aspx
  • https://www.vonhemertinteriors.com/stickley/brand-type.aspx
  • https://www.vonhemertinteriors.com/LivingRoom.inc
  • https://www.vonhemertinteriors.com/marge-carson/brand-type.aspx
  • https://www.vonhemertinteriors.com/century-furniture/brand-type.aspx
  • https://www.vonhemertinteriors.com/furniture-upholstery.inc

Currently, WSI is expanding von Hemert Interiors online presence with monthly off-page optimization using extensive link building and ongoing blogging efforts. These high-quality blogs posts will be syndicated to Google+, Tumblr,Wordpress,Weebly, and Blogger which is expected to drive their search rankings improvements. Social media posts are also being integrated in the campaign using Facebook, Twitter, and Google+.

This post originally appeared here: https://wsidigitalmarketingexperts.com/blog/luxury-furniture-company-partners-wsi-expand-online-presence/

 

Lighting Maintenance Services Company selects WSI for New Website and SEO

Bob Peterson - Tuesday, November 14, 2017

 

PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative.

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970. PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project. The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017. The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry. PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

  1. LED Lighting Installation Companies - https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
  2. LED Commercial Light Fixtures - https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
  3. LED Parking Lot Pole Lights - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
  4. Parking Lot Pole Light Maintenance - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
  5. LED Commercial Outdoor Lighting - https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
  6. LED Street Light Fixtures - https://www.pkklighting.com/lighting-services/led-street-light-fixtures
  7. LED Emergency Exit Lights - https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
  8. Lighting Maintenance Services Company - https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
  9. Light Bulb Sales - https://www.pkklighting.com/led-bulb-sales/
  10. Light Bulb Recycling - https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

 


 

WSI Engages with United Methodist Communities at “The Shores” For Brand & SEO Development

Bob Peterson - Sunday, October 29, 2017

In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state. (https://theshores.umcommunities.org)

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition. New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including memory care, hospice care, respite, rehabilitation and skilled nursing services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.


This blog originally published at http://winm-nj.com/the-shores-assisted-living-nj/

 

Teletrans Chile Engages WSI for SEO

Bob Peterson - Thursday, October 19, 2017


 

Teletrans Chile, a Santiago de Chile-based private transportation company has engaged WSI to implement a SEO program designed to attract English spoken executives and tourists travelling to Chile.

Many travelers require transportation in Chile in order to arrive at their tourist and business destinations. There are many popular destinations in Chile, from Santiago city to Valparaiso port. San Pedro de Atacama and Torres del Paine are also other popular destinations.

Teletrans recognizes the need for travelers to get multiple destinations on time and with maximum comfort during the journey. The travelers will be able to visit their places of interest as soon as possible, they need an efficient transportation service that helps them coordinate their schedules. Teletrans combines high quality service with technology and efficiency in order to make this happen.

The SEO implementation covers 5 keywords that focus on private ground transportation for their English website. The following pages are covered in this phase of the implementation:

http://teletrans.cl/en/home/

http://teletrans.cl/en/santiago-airport-to-valparaiso/

http://teletrans.cl/en/how-to-get-from-santiago-to-valparaiso/

http://teletrans.cl/en/transportation-in-santiago-chile/

http://teletrans.cl/en/transportation-from-santiago-airport-to-downtown/

 

WSI will begin a comprehensive tracking program to keep tabs on the results. The tracking will measure rankings on the keywords, links to the new SEO pages, organic entrances to the new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include directory listings, blogs, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. These efforts should move this WSI client up in the rankings, and thereby increase traffic to their site. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.

 

This post originally appeared: http://www.wsidigitalnet.com/teletrans-chile-engages-wsi-for-seo/

 

 

Empire Fence of Arizona Chooses Us to Expand Online Presence

Bob Peterson - Thursday, August 03, 2017

 

Empire Fence is a leading Arizonan fence contractor specializing in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects. Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.

For over three decades Empire fence company has helped customers with solutions such as:

 

In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I for the CEO/Owner of the company. Lastly, 4 new sites were created on Wordpress.com, Blogger, Weebly, and Tumblr to increase their visibility.

Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly! Our off-page optimization from extensive link building, blogging and social media effort has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals.

 

This post originally appeared here at http://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/

 

 

Tenkara Fly Fishing company starts SEO Engagement with WSI

Bob Peterson - Tuesday, July 18, 2017

 

Badger Tenkara, an online Tenkara fly fishing e-commerce business, has engaged WSI to help the company improve its’ search engine results and grow the number of new leads and new customers via a Search Engine Optimization (SEO) initiative. Badger Tenkara was started in 2014 with the goal of bringing the Tenkara approach to fly fishing from Japan (where it originated) to the United States. Badger Tenkara primarily sells Tenkara-style rods in the United States. The rods are designed to offer a reasonable price point and ensure an authentic experience to a broad audience of consumers, including kids, novices, and experienced anglers.

In May, 2017 WSI was engaged to start the SEO project. WSI started with the keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and Badger Tenkara selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

Tenkara – http://www.badgertenkara.com/

Tenkara Rods – http://www.badgertenkara.com/tenkara-rods.html

Tenkara Rod – http://www.badgertenkara.com/tenkara-rod.html

Tenkara Flies – http://www.badgertenkara.com/tenkara-flies.html

Tenkara Rod Kit – http://www.badgertenkara.com/tenkara-rod-kit.html

Tenkara Fishing – http://www.badgertenkara.com/tenkara-fishing.html

Tenkara Fly Fishing – http://www.badgertenkara.com/tenkara-fly-fishing.html

Travel Fishing Rod – http://www.badgertenkara.com/travel-fishing-rod.html

Kids Fishing Rod – http://www.badgertenkara.com/kids-fishing-rod.html

Tenkara Fishing Videos – http://www.badgertenkara.com/tenkara-fishing-videos.html

The keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, new opt-ins for the company newsletter, leads from organic visitors, and online sales from organic visitors.

Badger Tenkara will also be actively blogging on their website and those blog posts will be shared on WordPress.com, Tumblr.com, and Blogspot.com.

This post was originally published at http://www.wsippcseo.com/tenkara-fly-fishing-company-starts-seo-engagement-wsi/


 

Two WSI Clients Increase SEO Effort

Bob Peterson - Thursday, July 13, 2017

WSI Digital Marketing has recently increased the SEO efforts for two key clients: MorningStar Senior Living and Padis Jewelry.

For Padis, the increased effort revolves around Forevermark Diamonds.

Forevermark Diamonds are from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Forevermark is committed to the unwavering and passionate pursuit of the world's most beautiful diamonds, brought to you with integrity. These special diamonds undergo a journey of rigorous selection. Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty. Padis is one of the leading retailers on the West Coast of Forevermark Diamonds.

For MorningStar, the increased effort is designed to increase the reach of the SEO to cover the keywords that use the geo-modifier of the nearby city of Longmont Colorado. To that end, all of the URLs were modified to include the term Longmont, and Longmont was added in select places in the title tags, and headlines. Finally, the following three pages were added to the Boulder section of the site:

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-longmont-co-gallery/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/senior-living-boulder-longmont/

These efforts should move these two WSI clients up in the rankings, and thereby increase traffic to their respective sites. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

Originally posted here: http://www.wsiexpertinternetmarketing.com/our-blog/two-wsi-clients-increase-seo-effort

 

 

San Francisco Design Firm Re-Engages WSI for SEO

Bob Peterson - Tuesday, April 25, 2017

 

Project 6 Design, a San Francisco-based graphic and web design agency has re-engaged WSI to for ongoing SEO. Since 2001, Project 6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO re-engagement is to build on the progress already made to rank for keywords that their customers are searching for.

This portion of the SEO implementation is going to focus on three key conceptual areas:

Web Design Company San Francisco

Branding Agency San Francisco

San Francisco Design Agency

Since the site has already been optimized, this stage will focus on intensified off page optimization around the three keyword areas.

In addition, customized tracking of key performance indicators will continue. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-re-engages-wsi-for-seo

 


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