Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Lighting Maintenance Services Company selects WSI for New Website and SEO

Bob Peterson - Tuesday, November 14, 2017

 

PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative.

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970. PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project. The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017. The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry. PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

  1. LED Lighting Installation Companies - https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
  2. LED Commercial Light Fixtures - https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
  3. LED Parking Lot Pole Lights - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
  4. Parking Lot Pole Light Maintenance - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
  5. LED Commercial Outdoor Lighting - https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
  6. LED Street Light Fixtures - https://www.pkklighting.com/lighting-services/led-street-light-fixtures
  7. LED Emergency Exit Lights - https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
  8. Lighting Maintenance Services Company - https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
  9. Light Bulb Sales - https://www.pkklighting.com/led-bulb-sales/
  10. Light Bulb Recycling - https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

 


 

WSI Engages with United Methodist Communities at “The Shores” For Brand & SEO Development

Bob Peterson - Sunday, October 29, 2017

In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state. (https://theshores.umcommunities.org)

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition. New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including memory care, hospice care, respite, rehabilitation and skilled nursing services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.


This blog originally published at http://winm-nj.com/the-shores-assisted-living-nj/

 

Teletrans Chile Engages WSI for SEO

Bob Peterson - Thursday, October 19, 2017


 

Teletrans Chile, a Santiago de Chile-based private transportation company has engaged WSI to implement a SEO program designed to attract English spoken executives and tourists travelling to Chile.

Many travelers require transportation in Chile in order to arrive at their tourist and business destinations. There are many popular destinations in Chile, from Santiago city to Valparaiso port. San Pedro de Atacama and Torres del Paine are also other popular destinations.

Teletrans recognizes the need for travelers to get multiple destinations on time and with maximum comfort during the journey. The travelers will be able to visit their places of interest as soon as possible, they need an efficient transportation service that helps them coordinate their schedules. Teletrans combines high quality service with technology and efficiency in order to make this happen.

The SEO implementation covers 5 keywords that focus on private ground transportation for their English website. The following pages are covered in this phase of the implementation:

http://teletrans.cl/en/home/

http://teletrans.cl/en/santiago-airport-to-valparaiso/

http://teletrans.cl/en/how-to-get-from-santiago-to-valparaiso/

http://teletrans.cl/en/transportation-in-santiago-chile/

http://teletrans.cl/en/transportation-from-santiago-airport-to-downtown/

 

WSI will begin a comprehensive tracking program to keep tabs on the results. The tracking will measure rankings on the keywords, links to the new SEO pages, organic entrances to the new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include directory listings, blogs, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. These efforts should move this WSI client up in the rankings, and thereby increase traffic to their site. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.

 

This post originally appeared: http://www.wsidigitalnet.com/teletrans-chile-engages-wsi-for-seo/

 

 

Empire Fence of Arizona Chooses Us to Expand Online Presence

Bob Peterson - Thursday, August 03, 2017

 

Empire Fence is a leading Arizonan fence contractor specializing in commercial fencing and residential fences for the Southwest United States. They are a one stop shop for all types of large fencing projects. Our products and services for industries such as schools, prisons, commercial development, professional ball fields, hotels and general manufacturing.

For over three decades Empire fence company has helped customers with solutions such as:

 

In 2017, Empire Fence of Arizona hired our agency to improve their visibility and prominence in online search to reach more companies. After extensive keyword research and a new website build, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. A PPC campaign was revamped as well as improved analytics was added to both boost quick leads but also so we could measure the effectiveness of all our proactive marketing efforts to determine the best R.O.I for the CEO/Owner of the company. Lastly, 4 new sites were created on Wordpress.com, Blogger, Weebly, and Tumblr to increase their visibility.

Since April, our digital marketing agency has expanded Empire Fence’s online presence greatly! Our off-page optimization from extensive link building, blogging and social media effort has increased their visibility throughout Phoenix and is creating new leads daily and more commercial requests for proposals.

 

This post originally appeared here at http://esparkmarketing.com/2017/07/31/empire-fence-arizona-chooses-usi-expand-online-presence/

 

 

Tenkara Fly Fishing company starts SEO Engagement with WSI

Bob Peterson - Tuesday, July 18, 2017

 

Badger Tenkara, an online Tenkara fly fishing e-commerce business, has engaged WSI to help the company improve its’ search engine results and grow the number of new leads and new customers via a Search Engine Optimization (SEO) initiative. Badger Tenkara was started in 2014 with the goal of bringing the Tenkara approach to fly fishing from Japan (where it originated) to the United States. Badger Tenkara primarily sells Tenkara-style rods in the United States. The rods are designed to offer a reasonable price point and ensure an authentic experience to a broad audience of consumers, including kids, novices, and experienced anglers.

In May, 2017 WSI was engaged to start the SEO project. WSI started with the keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and Badger Tenkara selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

Tenkara – http://www.badgertenkara.com/

Tenkara Rods – http://www.badgertenkara.com/tenkara-rods.html

Tenkara Rod – http://www.badgertenkara.com/tenkara-rod.html

Tenkara Flies – http://www.badgertenkara.com/tenkara-flies.html

Tenkara Rod Kit – http://www.badgertenkara.com/tenkara-rod-kit.html

Tenkara Fishing – http://www.badgertenkara.com/tenkara-fishing.html

Tenkara Fly Fishing – http://www.badgertenkara.com/tenkara-fly-fishing.html

Travel Fishing Rod – http://www.badgertenkara.com/travel-fishing-rod.html

Kids Fishing Rod – http://www.badgertenkara.com/kids-fishing-rod.html

Tenkara Fishing Videos – http://www.badgertenkara.com/tenkara-fishing-videos.html

The keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, new opt-ins for the company newsletter, leads from organic visitors, and online sales from organic visitors.

Badger Tenkara will also be actively blogging on their website and those blog posts will be shared on WordPress.com, Tumblr.com, and Blogspot.com.

This post was originally published at http://www.wsippcseo.com/tenkara-fly-fishing-company-starts-seo-engagement-wsi/


 

Two WSI Clients Increase SEO Effort

Bob Peterson - Thursday, July 13, 2017

WSI Digital Marketing has recently increased the SEO efforts for two key clients: MorningStar Senior Living and Padis Jewelry.

For Padis, the increased effort revolves around Forevermark Diamonds.

Forevermark Diamonds are from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Forevermark is committed to the unwavering and passionate pursuit of the world's most beautiful diamonds, brought to you with integrity. These special diamonds undergo a journey of rigorous selection. Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty. Padis is one of the leading retailers on the West Coast of Forevermark Diamonds.

For MorningStar, the increased effort is designed to increase the reach of the SEO to cover the keywords that use the geo-modifier of the nearby city of Longmont Colorado. To that end, all of the URLs were modified to include the term Longmont, and Longmont was added in select places in the title tags, and headlines. Finally, the following three pages were added to the Boulder section of the site:

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-longmont-co-gallery/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/senior-living-boulder-longmont/

These efforts should move these two WSI clients up in the rankings, and thereby increase traffic to their respective sites. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

Originally posted here: http://www.wsiexpertinternetmarketing.com/our-blog/two-wsi-clients-increase-seo-effort

 

 

San Francisco Design Firm Re-Engages WSI for SEO

Bob Peterson - Tuesday, April 25, 2017

 

Project 6 Design, a San Francisco-based graphic and web design agency has re-engaged WSI to for ongoing SEO. Since 2001, Project 6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO re-engagement is to build on the progress already made to rank for keywords that their customers are searching for.

This portion of the SEO implementation is going to focus on three key conceptual areas:

Web Design Company San Francisco

Branding Agency San Francisco

San Francisco Design Agency

Since the site has already been optimized, this stage will focus on intensified off page optimization around the three keyword areas.

In addition, customized tracking of key performance indicators will continue. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-re-engages-wsi-for-seo

 

Executive Employment Lawyer Engages WSI For Web Development and SEO

Bob Peterson - Tuesday, February 07, 2017

 

Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice. For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter,Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.

The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers. The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free Wordpress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the Wordpress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.

WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.

Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website. The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:

Executive Compensation Lawyer

Non-Compete Agreement Attorney

Severance Agreement Lawyer

Lawyer for Wrongful Termination

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.

Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.

This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/

 

 

Software Developers Hire WSI for a Strategic National SEO Solution

Bob Peterson - Sunday, February 05, 2017

 


With headquarters in Ottawa, Ontario, Agnovi Corporation is a world-class provider of investigative case management software solutions for law enforcement and related sectors. Built on more than 30 years of experience in criminal investigations expertise, Agnovi strives to continue their leadership in providing software for intelligence and investigations while building their client base through impeccable service and hard work.

WSI’s undertaking for Agnovi was complex, featuring a national SEO campaign in a highly specialized industry and a complete website redesign. A fresh new look was created for the site and a mobile friendly design was implemented for ease of access. New web copy was written to exacting standards with a focus on expedient information delivery while targeting keywords specific to the tight niche. Prior to hiring WSI, Agnovi had experienced good online rank and a strong web presence but something went wrong. Agnovi’s visibility disappeared almost overnight and the crawlers were no longer able to properly index the old site. Our WSI team looked extensively at all possible issues and trouble-shooted for well over a week until the issues were found and fixed. Within just 60 days of the new site launch and a comprehensive SEO undertaking, Agnovi rank has already begun to skyrocket.

Agnovi provides the highest level of Law Enforcement and Investigative Case Management Software solutions to help police and law enforcement agencies across the United States and Canada gather, store, sort, access and analyze investigative information, improving efficiency and revealing new perspectives.

They also offer integration, customization and data transfer services as they relate to our product line.

Learn more about the solutions offered for the following investigation business lines:

* Police Case Management Software

* Major Case Management Software

* Fraud Case Management Software

* Criminal Intelligence Database Software

* Regulatory Compliance Case Management Software

 

View the site redesign by WSI eStrategies in Ottawa for Agnovi Corporation here.

This post originally appeared here at: http://wsiestrategies.com/software-developers-hire-wsi-for-a-strategic-national-seo-solution/

 

 

Transportation to Mobilization: The Ford Transformation

Bob Peterson - Tuesday, December 13, 2016

 

Just over five years ago, Bill Ford, executive chairman of the Ford Motor Company and great-grandson of Henry Ford, led an earnest TED Talk conversation about the changing face of transportation. In this conversation, Ford enthusiasts and everyday drivers can catch a glimpse at the trajectory Ford plans to take. Ford examines the massive problems gridlocking pose in tomorrow's dense urban areas -- underscoring the 5+ hour commutes already occurring in fast-growing areas like Beijing -- and how that will impact our economic growth and ability to deliver necessary services like healthcare and food.

Ford's proposed solution?

"We are going to build smart cars, but we also need to build smart roads, smart parking, smart public transportation systems and more. We don't want to waste our time sitting in traffic, sitting at tollbooths or looking for parking spots. We need an integrated system that uses real time data to optimize personal mobility on a massive scale without hassle or compromises for travelers."

Five years later, consumers are starting to see the tangible impacts of this vision as Ford Motor Company rebrands itself as Ford Mobility Company.

In January, Ford made two exciting announcements about the notion of smart cars. For immediate benefits, the company entered a partnership with Amazon and the integration of their vehicles with Echo, the e-commerce giant's smart-home device. This allows drivers to request the device to remotely start the vehicle, check an electric car's charge, or to open the garage as the car turns into the neighborhood.

Ford also released more information about its development of the self-driving car, announcing they were putting 30 new autonomous test cars on the road in 2016 and a fully autonomous vehicle will be available to consumers by 2021.

City Solution Transportation Team Created

During its Investor Day in mid-September, the company disclosed it has created a new City Solution team to work with several of the major global cities to develop mobility solutions to solve those transportation problems Bill Ford noted half a decade ago. Furthermore, they have already selected the first city in which they will implement a unique problem-solving strategy: San Francisco.

The San Fransisco-Ford Motor Co. partnership involves the mobility company going beyond just vehicles to create more holistic transportation solutions. They are acquiring the city's crowd-sourced shuttle service Chariot and teaming up with bike-sharing provider Motivate. These two transportation alternatives will be linked to FordPass, the company's mobility service, and Amazon's Echo. Via one app members can be more knowledgeable about and gain greater control over their transportation choices to move faster and more efficiently in the manner the chairman expressed so many years ago.

The future of transportation is near.

To learn more about FordPass and Sync Connect found in current Ford vehicles, check out this tutorial. Or to see it in action, visit us today at Ford Country Las Vegas. You can also subscribe to our blog to stay up-to-date with Ford's latest technologies.

 


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