Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Senior Living Communities Increase SEO Effort

Bob Peterson - Monday, February 05, 2018

 


WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US.

MorningStar Senior Living provides various living options such as independent living, assisted living,memory care and respite care in 23 communities across eight states. They strive to create a true home where residents can enjoy their retirement years as carefree as possible. Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO all twenty-three communities. Recent new locations include MorningStar of Beaverton and MorningStar of Glendale.

You can see examples of newly optimized pages here:

 

Beaverton, Oregon

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/assisted-living-facility-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-living-beaverton-oregon-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-assisted-living-floor-plans

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/memory-care-beaverton-oregon/

 

Glendale, Arizona

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-phoenix-az-gallery/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-peoria-az-amenities/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/assisted-living-glendale-az-floor-plans/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/memory-care-glendale-az/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/senior-living-glendale-az-location-map/

For several of the communities, we are expanding the effort to cover new keywords and higher levels of off page optimization. These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

The off-page optimization is ongoing for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, Tumblr, WordPress and Weebly. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

This blog post originally appeared at:http://www.wsiexpertinternetmarketing.com/our-blog/senior-living-communities-increase-seo-effort


 

 

Local Oklahoma Absolute Economical Funeral Home partners with WSI

Bob Peterson - Wednesday, January 31, 2018

Absolute Economical Funeral Home partners with WSI for Local SEO

Absolute Economical Funeral Home has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO and Web Presence marketing strategy. Located in Oklahoma City, Absolute Economical serves families in communities throughout the state of Oklahoma.

Absolute Economical Funeral Home provides caring and compassionate funeral services to meet all family’s needs at a time when those families are suffering from high levels of stress and grief. The Funeral Director and staff at Absolute Economical are well prepared to make this time as stress free as possible. You can feel assured that every detail will be handled with care and professionalism so that families and friends can spend quality time with each other.

Absolute Economical Funeral Plans can meet almost every family’s needs

Absolute Economical has inexpensive packages that meet the needs of most families. If there are special needs not included in the packages, Absolute Economical can tailor a service to meet just about any request. Some of the funeral packages provided by Absolute Economical include:

Absolute Economical Funeral Home can be contacted by calling (405) 787-9300, or send them a message from the website.

The Digital Marketing Services provided by WSI

Phase one of the Local SEO strategy provided by WSI began with extensive keyword research to determine the most relevant and valuable keywords that families use to find Absolute Economical services. These keywords formed the foundation to a website revamp to help Search Engines and website visitors better understand Absolutes Economical’s services. In phase two, these keywords made the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, Weebly and more. The strategy also includes providing verified third-party reviews to help establish Absolute Economical’s credibility for potential clients as well as the search engines. And, the WSI team has implemented a strategy to verify and maintain consistency among many online directories and map listings.

About WSI AimHigh Marketing:

WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on January 2, 2018 at this location: http://wsiaimhigh.com/our-blog/absolute-economical-funeral-home-partners-with-wsi/

 

 

WSI Launches Phase Two SEO for Interra International

Bob Peterson - Tuesday, January 23, 2018

WSI has completed phase two of a comprehensive SEO strategy for Interra International. As one of the leaders in the trade and distribution of food products, Interra is committed to increasing their digital footprint by optimizing content and promoting more products on a continuing basis.

WSI has implemented phase two which includes three more categories of food. The initial SEO implementation focused on:

wholesale pork - http://interrainternational.com/proteins/pork/

wholesale chicken - http://interrainternational.com/proteins/chicken-poultry

wholesale turkey - http://interrainternational.com/proteins/turkey/

wholesale dairy - http://interrainternational.com/commodities/milk-dairy/

Phase two includes:

wholesale sugar - http://interrainternational.com/commodities/sugar/

wholesale rice - http://interrainternational.com/commodities/rice/

wholesale nuts - http://interrainternational.com/commodities/nuts/

The newest page optimizations follow the same strategy as the pages in phase one, taking into consideration, industry search keywords aimed toward driving traffic to the Interra International website.

WSI provides monthly content marketing, posting on Interra’s News Blog, as well as their social sites.

Interra News

Facebook

LinkedIn

Twitter

Tracking and analysis continue, and the website is performing nicely with 4x the number of visits to those optimized Landing Page. Most of the keywords are either page 1 of Search or high page 2 and climbing.

This post originally appeared: http://www.wsicybersmart.com/wsi-launches-phase-two-seo-interra-international/

 

EcoSmart Home Services Partners with WSI to Build New SEO Optimized Website

Bob Peterson - Tuesday, January 23, 2018

 

EcoSmart Home Services, based in Berlin Connecticut, has partnered with WSI for an all new website with SEO as the focus to help increase their digital presence, increase their customer base, and promote the variety of home energy services they offer.

EcoSmart provides solutions for saving home owners money on their utility costs by conducting energy audits which determines which upgrades make the most sense for the client. They offer improvements like solar, attic insulation, air sealing, and HVAC upgrades.

The new responsive website was launched in October of 2017. Built on the WordPress platform, the site was designed to give visitors the overall sense of what the companies mission is and keep current and future customers informed of the latest in energy solutions and programs available. Monthly blogs posted on a variety of platforms including, WordPress.com, Blogspot.com, and Tumbl.com. Blogs are also posted on social media sites Facebook and Twitter.

WSI engaged the staff at EcoSmart to determine the top services they wanted to promote on the new site and then were able to create a list of keywords to incorporate in the site. Nearly all the 30 pages on the site have been optimized for search for each individual service or program. The primary services and programs that are the focus include the following keywords and related pages:

These keywords are tracked for on all platforms (desktop, mobile, tablet) to monitor traffic and then can tailor the content to adapt to the results. Submission forms are tracked as well to determine the best positioning on the site to help increase direct engagement with the company.

This post originally appeared at http://www.wsicybersmart.com/ecosmart-home-services-partners-wsi-build-new-seo-optimized-website/

 

 

New Jersey Commercial HVAC Company Retains WSI For Web Development and Marketing Programs

Bob Peterson - Tuesday, January 23, 2018

WSI has announced that it has recently partnered with Tri-Tech Energy of Montville New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new website can be viewed at be https://www.tritechenergy.com/

.

Tri-Tech Energy is one of New Jersey’s largest commercial HVAC and mechanical services companies, serving NJ for over 30 years. Tri-Tech provides 24/7 maintenance and support for some of the largest apartments, office buildings, hotels, and resorts in the state, while also servicing local businesses and complex residential installations.

WSI Marketing Program For Tri-Tech Energy

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for New Jersey Commercial Heating and Cooling Companies and designed a custom solution that exceeded their marketing potential in every way.

As a result of detailed search term analysis across the state of NJ, WSI created SEO optimized page content catering to the unique service offering of Tri-Tech Energy. These include content for:

The marketing program that WSI has implemented for Tri-Tech Energy includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This blog originally published at https://www.wsinetmarketing.com/blog/new-jersey-commercial-hvac-company-retains-wsi/

 

WalterFilm Engages WSI for SEO

Bob Peterson - Tuesday, January 02, 2018

WalterFilm offers the finest selection of original vintage movie posters, movie star photos, lobby cards, movie scripts & rare books and Hollywood movie memorabilia. Since 1982, Walter Reuben of WalterFilm, has collected and curated authentic movie posters and Hollywood movie memorabilia and rare books for avid collectors from his location in West Hollywood, California. Working in conjunction with our design partners, WalterFilm has contracted WSI to implement a search engine optimization and paid advertising program to improve web visibility and boost sales.

WSI’s initial SEO implementation covers a National SEO package and paid advertising for optimization of the main pages. A total website redesign was completed by our design partner to improve the site structure and foundational architecture as well as establish a new, more sophisticated brand and design.

As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords. These keyword phrases align with several of the company’s primary product lines, including:

Our ongoing SEO project involves building backlinks through niche directory submissions, engagement in community forums, article syndication, and other strategies. We also created professional business profiles in Wordpress, Blogger, Weebly, and Tumblr that also serves as the external blogging platform for WalterFilm.

As part of the ongoing monitoring and reporting process, WSI will analyze the progress being made with the key performance indicators (KPIs). These KPIs include inbound links to the SEO pages, SERP rankings for the keywords, organic visitors to these pages, and conversions (contact forms, emails, and online purchases). WSI will provide a monthly status report of the progress to the WalterFilm management.

Film Posters and Photographs of Hollywood movie stars have increased in value as discerning collectors have learned the lessons in preserving the history these items present. The exceptional collection of original film posters, movie photographs and other items offered by WalterFilm is worth the time to review and contemplate for investment, enjoyment or just for a walk down memory lane.

 

This blog post originally appeared at: https://www.wsiwebsense.com/walterfilm-engages-wsi-for-seo/

 

Commercial Concrete Pumping Company Retains WSI Connect for a Fifth Year of Comprehensive Digital Marketing Services

Bob Peterson - Tuesday, December 12, 2017

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA.

WSI Connect is affiliated with the WSI Digital Marketing Network, one of the largest digital marketing networks in the world, with over 800 offices in 81 countries.

Given the strength of our respective organizations, it is only fitting that WSI Connect and Conco have agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. Since Conco engaged WSI in 2013, traffic to their web site has increased by 185% and leads have increased by 10 fold.

Over the next 12 months one of the primary focus areas will be Conco’s brand of cellular concrete called ConfoamTM.. This product is dramatically lighter than traditional concrete mixture because it has an agent in the mixture that expands creating bubbles in the finished product. The following SEO pages have been optimized to rank for keywords related to this new initiative.

In addition, Conco will be expanding its presence in the booming Portland Oregon market. WSI will be supporting this expansion with the content additions and optimizations below.

Conco and WSI Connect are looking forward to a mutually beneficial relationship for many years to come.


This blog was originally posted at: https://wsiconnect.com/blog/conco-companies-retain-wsi-connect-fifth-year-comprehensive-digital-marketing-services/

 

ServiceMaster Clean Hires WSI for their Marketing Success

Bob Peterson - Wednesday, December 06, 2017

ServiceMaster Clean has been recognized as the leading provider of commercial office cleaning services in Albuquerque, New Mexico. They have been serving our community for 25 years

ServiceMaster Clean uses eco-friendly cleaning materials and the latest technology. They provide custom service tailored for your specific needs. They use a variety of cleaning techniques to leave every corner in your office spotless and free of dirt. Professional-grade vacuums that won’t leave behind moisture or a soapy residue are used while making your carpets look like new.

Following pages have been optimized with relevant keywords for their website:

With the SEO optimized pages now up on the site, the off page optimization is now beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, WeeblyBlogger, Tumblr and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase their visibility in search engine result pages.

For further details around the marketing strategies and results of WSI including SEO, SEM, and SMO, please feel free to get in touch with us.

The post originally appeared here: https://www.wsiwebenhancers.com/servicemaster-janitorial-hires-wsi-marketing-success/

 

 

WSI Digital Marketing develops Lamanna Stone’s Online Presence

Bob Peterson - Thursday, November 30, 2017

Lamanna Stone, a family owned and operated stone yard in Cape May County, NJ

has engaged WSI to develop their online presence. Lamanna Stone was looking to re-brand and build a complete online presence by launching a new website, www.lamannastone.com, build presence with local SEO and begin to develop their social profile.

Macintosh HD:Users:tim:Dropbox:Lamanna:Lamanna web pics:Home Page:20140612_131412.jpeg/Banner.jpeg

In business for just under 20 years, Vince Lamanna recognized the need for a stone supplier in the southern New Jersey. He was dedicated to the vision that he could offer quality products and services at a competitive price to both residential and commercial clients. The business has continued to expand well beyond the ”stone yard” into hardscape products and garden décor. Lamanna Stone provides a variety of natural stone products to be used both functionally and aesthetically.

The new site features natural stone, landscape accessories, hardscapes materials and various decorative stone products available from their main location in Cape May Court House, NJ.

Lamanna Stone’s new website was built with the idea that imagery sells product. WSI’s primary objectives are to optimize the site through local SEO, enhance social profiles, and, visual representation of their products.

This post originally appeared: https://www.drivenbywsi.com/lamanna-stone-wsi- web-development.

 

 

Country Greenery Engages WSI for Web Development & SEO

Bob Peterson - Thursday, November 30, 2017

Country Greenery, a Cape May County New Jersey full service landscape-Garden Center has engaged WSI Digital Marketing to build a new website, and create content to improve online awareness, promote their specialty services—pottery design, container gardening, and, landscape design.

The goal of the engagement is to boost online visitations, establish a platform for lead generation, and, enhance brand image.

WSI designed the new website, www.countrygreenerycapemay.com , and optimized 7 pages for the initial launch in October, 2017. Keyword research was conducted to determine the search behavior in the Cape May county and surrounding areas, including the Philadelphia suburban market for garden center and landscape services. It was determined to include “cape may” in the root domain, as Cape May is a key search term for southern New Jersey.

Below are some examples pages from the initial optimization:

pottery cape may

garden center plants

custom services container gardening

custom services landscape design supplies

lawn garden supplies

Since the new website was launched after the key summer season for this business, the client is gearing up for spring 2018 to fully evaluate the impact of their new online presence. Analytics will be charted using 2018 as the baseline for comparison and improvement.

Off-page optimization has been completed with Facebook, and, Google + will be added. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social focus around keywords per above.

The blogs will be syndicated to Tumblr, WordPress, and Blogger.

 

About Country Greenery:

 

Country Greenery Garden Center is a family owned and operated garden center/landscape design business since 1985 in Cape May County, New Jersey. The Parker family—Mike, Gloria, Karin and Alicia are all active participants in the day-to-day operation of the business.

Due to the rapid expansion of the floral design business, the family recently opened a new facility to handle the volume. That business is called blooms.

WSI has also been engaged to build a new site for blooms, which will launch before the end of 2017.

 

This post originally appeared: https://www.drivenbywsi.com/country-greenery-engages-wsi-for-web-developmment/

 

 


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