Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Affordable Telephone Systems Expands SEO Campaign

Bob Peterson - Monday, November 20, 2017

Affordable Telephone Systems is expanding their reach with additional SEO services to target the San Diego area with their VoIP phone systems. WSI has put them on page 1 of Google search for all their main products and services in their home town of Ventura, California. Affordable Tel is now expanding their services to San Diego and WSI is building location optimized pages to support the business initiative.

The goal of the expansion is to gain market share in San Diego for VoIP business phones.

In addition to the optimized page Link Building, blogging, and social posting will support the effort to raise awareness of their expanded territory. This off-page optimization will include Facebook, Twitter, and Google+ as well as blogs syndicated to Tumblr, WordPress, and Blogger.

About Affordable Telephone Systems: Affordable Tel, is a locally owned and operated business offering VoIP phone systems, cloud-based phone systems, and business phone and cabling services. Affordable Telephone Systems has offices in Ventura and Austin.

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Lighting Maintenance Services Company selects WSI for New Website and SEO

Bob Peterson - Tuesday, November 14, 2017


PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative.

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970. PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project. The mobile responsive website,, built on the WordPress platform, was launched on November 1, 2017. The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry. PKK will share those blog posts on 3 public blogging sites,,, and

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

  1. LED Lighting Installation Companies -
  2. LED Commercial Light Fixtures -
  3. LED Parking Lot Pole Lights -
  4. Parking Lot Pole Light Maintenance -
  5. LED Commercial Outdoor Lighting -
  6. LED Street Light Fixtures -
  7. LED Emergency Exit Lights -
  8. Lighting Maintenance Services Company -
  9. Light Bulb Sales -
  10. Light Bulb Recycling -

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at



Mattress Firm Partners with WSI to transform their Web Presence

Bob Peterson - Tuesday, November 14, 2017




Mattress Firm, the largest mattress store chain in the state of New Mexico has a large selection of quality brand name mattresses, beds, and bedding products, combined with competitive pricing and knowledgeable, well-trained sales associates.

Mattress Firm hired WSI to build a new modern and mobile friendly website for them. The new website was build using the best global search engine optimization practices.

Following pages have been optimized with relevant keywords:


With the SEO optimized pages now up on the site, the off page optimization is beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, Weebly, Blogger, Tumblr. and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their stores.

This blog originally published at:


WSI adds West Des Moines Area Community to SEO Project for Senior Living Chain

Bob Peterson - Sunday, October 29, 2017

WSI Digital Marketing has recently launched SEO efforts for MorningStar Assisted Living & Memory Care at Jordan Creek, part of the MorningStar network of over 20 senior living communities.

Previously, WSI has optimized the web pages of the Boulder, Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings, Jordan and Bear Creek locations and all are showing excellent results. Based on these results, MorningStar has been continuously expanding its engagement with WSI, including the addition of Conversion Rate Optimization, and maintenance SEO for all communities.

For the Jordan Creek community on-page optimization, we focused on 5 pages on the MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the pages optimized for the Jordan Creek community here:

With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan Creek that we are seeing at the other MorningStar communities.

This post originally appeared at:


WSI Engages with United Methodist Communities at “The Shores” For Brand & SEO Development

Bob Peterson - Sunday, October 29, 2017

In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state. (

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition. New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including memory care, hospice care, respite, rehabilitation and skilled nursing services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.

This blog originally published at


Ortega’s Appliance Winning with WSI

Bob Peterson - Thursday, October 19, 2017


Ortega’s Appliance
offers high quality appliance repairs, parts, and customer service to Albuquerque and Santa Fe customers. Locally owned, since 1975 they take pride in their community and in their work to service customers and get the job done correctly the first time.

The Ortega Promise:

  • Expert Appliance Repair
  • Exceptional Customer Service
  • Ethical Business Practices

To keep up with advancing technology Ortega’s has partnered with WSI for a new website design and Search Engine Optimization. WSI is incorporating key word elements and using informative and compelling brand messages to drive conversions for their business. WSI is affecting the visibility of their website by using the best global SEO strategies. The following pages are covered in this phase of the SEO implementation:

We have ran web traffic analysis and identified key words to add to their site and blog posts. Our goal is for Ortega’s to achieve high rankings amongst competition and bring conversion focused traffic. Going forward, this effort will focus on the creation and syndication of various types of off page content. Their blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly.

This post originally appeared:


Electrolux Appliance Repair

Leading In Technology and Service Repair

At Ortega’s we understand that sometimes your best appliances break down on you. If you currently have an Electrolux appliance that needs repair, Ortega’s is always here to help.

We pride ourselves on leading in customer service and solving your problem with your Electrolux appliances with little stress and little down time. We have a firm commitment to:

  • Expert Appliance Repair
  • Exceptional Customer Service
  • Ethical Business Practices

We want to improve the repair and routine maintenance process for families and homes in the Albuquerque and Santa Fe areas and that means honest quotes and upfront prices. We have a team of courteous experts specialized in Electrolux appliances.

Ortega’s is a factory-approved servicer for Electrolux, and expertly trained for nine major home appliance lines and service/repair experts for 25 additional brands. Whether your appliances are Electrolux or another brand we have the expertise to repair them. All of our technicians have years of hands-on experience and specialist training specifically on Electrolux products to solve routine complications fast.

We have been in business for over 42 years, serving the Albuquerque and Santa Fe areas. You can count on Ortega’s to support your home and business. We are licensed, bonded and insured for your protection and a member of the United Servicers Association.

At Ortega’s, we know how much you rely on your Electrolux machines to keep your home running and we are committed to getting them back into better working condition. Call (505) 884-9177 to speak to one of our friendly office staff to schedule you’re appointment TODAY.



Sub Zero Electronics Repair

Even top quality and high-performance appliances break down or need maintenance from time to time. Ortega’s Appliance in Albuquerque is the best place to fix Sub Zero appliances in town. We service the following Sub Zero appliances including:

  • Freezers
  • Wall Ovens
  • Stoves
  • Refrigerators
  • Ice Makers
  • Water Filters
  • Coffee Systems
  • Microwaves

Qualified Servicers

Our technicians are highly-trained professionals in the Sub Zero appliance field to provide you true worry-free service at competitive rates. Ortega’s training standards covers Sub Zero maintenance, diagnostics, concerns and repairs.

This service includes our commitment to leading in customer service and solving your problem with your Sub Zero appliances with little stress and little down time. We will leave your home in better shape than we arrived. We have a firm commitment to:

  • Expert Appliance Repair
  • Exceptional Customer Service
  • Ethical Business Practices

Service You and Your Appliances Deserve

Ortega’s Appliance are specialists in Sub Zero equipment. We appreciate the excellence of top-quality appliances in our homes and our goal is to minimize any disruptions to your household and your schedule.

Our commitment as your valued service provider is to give you an understanding of what work needs to be done before servicing your appliance. For every service call, it is our goal to get the job done correctly, efficiently and to your satisfaction. We have a large inventory of parts on our service vans and a high first call completion rate.

To set up a service call (505) 884-9177 to speak to one of our friendly office staff to schedule you’re appointment today!


Dacor Appliance Repair

Ortega’s appliance repair in Albuquerque is the #1 Dacor equipment repair center. Locally owned and operated for over 40 years our goal is to provide quality appliance service.

We have a firm commitment to:

  • Expert Appliance Repair
  • Exceptional Customer Service
  • Ethical Business Practices

Even the best products require regular maintenance and occasional repairs, otherwise, they will toil themselves to an ultimate end and completely breakdown. We are an Authorized Service Center for Decor, and we can get your appliances quickly up and running again. We strive to complete all our work in one visit, so you can put your appliances back to work.

We want to make sure nothing comes in between you and running your home. We are happy to offer you extended warranty protection with your Dacor service call.

Why choose Ortega’s for Dacor appliance repair:

  • Prompt quality and reliable service experts for all Dacor appliances
  • Licensed, certified and insured technicians
  • Same day service
  • Genuine factory parts
  • Fully stocked vans
  • No hidden charges

Service You and Your Appliances Deserve

Ortega’s Appliance are specialists in Dacor equipment. Our commitment as your valued service provider is to give you an understanding of what work needs to be done before servicing your Dacor appliance. For every service call, it is our goal to get the job done correctly, efficiently and to your satisfaction. We have a large inventory of parts on our service vans and a high first call completion rate.

To set up a service call (505) 884-9177 to speak to one of our friendly office staff to schedule you’re appointment today!




Auto Repair Shop Hires Our Agency to Expand Quality Auto Repair Shop in Mesa!

Bob Peterson - Thursday, October 19, 2017

For over three decades, All Brands Auto in Mesa, an automotive repair shop focused on delivering top quality vehicle repair services inexpensively for all brands and make of cars and trucks.

This Mesa Auto Repair Shop,,is a trusted choice of many customers in Mesa, AZ and Phoenix Metro for truck and auto repair work, due to their excellent team of well trained, certified, professional and friendly auto technicians who work efficiently and fast to fix vehicles with utmost precision. The shop is known for bringing professionalism and expertise of a well-established service center, while preserving the attention that a family owned business gives.

The Mesa Auto Repair shop has been quite successful for many years but recently decided to hire our digital marketing agency to expand their visibility and prominence in local search. After keyword research and a new website design and build, 8 keywords were selected which will bring in more calls and more local web visitors. The website was completely modernized for mobile and for desktop in order to make the shop more appealing and bring in more conversions. In addition, new webpage content was rewritten in order to draw in more leads for Search Engine Optimization. Our team optimized their main service pages such as:



With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as convert more visitors via phone calls. If you’d like more information about this company, please follow our news on:, Blogger, Weebly, and Facebook .

This post originally appeared here at:



Teletrans Chile Engages WSI for SEO

Bob Peterson - Thursday, October 19, 2017


Teletrans Chile, a Santiago de Chile-based private transportation company has engaged WSI to implement a SEO program designed to attract English spoken executives and tourists travelling to Chile.

Many travelers require transportation in Chile in order to arrive at their tourist and business destinations. There are many popular destinations in Chile, from Santiago city to Valparaiso port. San Pedro de Atacama and Torres del Paine are also other popular destinations.

Teletrans recognizes the need for travelers to get multiple destinations on time and with maximum comfort during the journey. The travelers will be able to visit their places of interest as soon as possible, they need an efficient transportation service that helps them coordinate their schedules. Teletrans combines high quality service with technology and efficiency in order to make this happen.

The SEO implementation covers 5 keywords that focus on private ground transportation for their English website. The following pages are covered in this phase of the implementation:


WSI will begin a comprehensive tracking program to keep tabs on the results. The tracking will measure rankings on the keywords, links to the new SEO pages, organic entrances to the new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include directory listings, blogs, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. These efforts should move this WSI client up in the rankings, and thereby increase traffic to their site. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.


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Amstan Logistics chooses WSI for a New Digital Presence: Website and SEO

Bob Peterson - Wednesday, October 11, 2017



Amstan Logistics Inc. of Hamilton, Ohio has delivered American products, goods and personal belongings around the globe. In fact, they have been managing the delivery of American Standard’s products for decades. They also offer logistics solutions to other growing companies. Very simply, Amstan is a full service logistics service to any sized transportation need between any two points with experience and technology for the lowest cost. Their new website uses the domain of Three main customer personas are targeted; Logistics Managers, Operations Managers and C-Level Executives each with different needs within the supply chain management. Amstan Logistics rewards companies with risk and cost containment within the supply chain for improved business results.

WSI delivered a WordPress website and is executing an SEO campaign. The goal of both is to cultivate lead generation and share Amstan’s expertise at using technology to deliver logistics excellence within the supply chain.

The SEO implementation is focusing on their core competencies:

Third Party Logistics Provider |Logistics Company |Transport Companies

Flatbed Trucking Companies in the USA | Amstan Logistics

Less Than Load (LTL) Shipping with Tracking in the USA with Amstan

Freight Management Logistics Services in the USA | Amstan Logistics

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: satisfying more customers with their supply chain management and logistics solutions to improve their bottom line.

This marketing strategy includes directory listing optimization and high quality content syndication with link building to Tumblr, Wordpress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth. In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

To learn more contact BraveWeb, LLC a WSI firm today.

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Chicago Law Firm Hires WSI for SEO Digital Marketing

Bob Peterson - Wednesday, October 11, 2017

McKenna Storer, top-rated insurance defense and corporate law firm located in Chicago, hired WSI for implementation of a search engine optimization (SEO) and digital marketing program. WSI's personalized and holistic approach to online marketing and law firm SEO was an important factor in the hiring decision.

For more than 60 years, the attorneys at McKenna Storer have been delivering outstanding legal representation to their clients in a broad range of practice areas that include insurance defense, complex and toxic torts, construction litigation, professional and medical malpractice defense, banking and commercial finance, bankruptcy, trusts, and probate. Fortune 500 companies and large corporations, as well as small businesses and individuals, have come to rely on McKenna Storer attorneys to help resolve difficult disputes, handle complex litigation, seal critical deals and provide sound legal advice.

Because McKenna Storer is located in one of the most competitive legal markets in the United States, WSI crafted a digital marketing program using a lean approach. With a primary focus on long-term results, some of the services in this legal marketing plan included a new professional design for the firm website (implemented by the firm’s web developer), persona research and development, content marketing, social media optimization, and SEO plan.

Implementing Law Firm SEO

The SEO program created for McKenna Storer focuses on increasing visibility for the firm’s web pages that focus on some of the key areas of law practiced by their attorneys. The keyword topics for those practice areas include:

  • Insurance Defense -
  • Construction Law -
  • Trucking and Transportation Law -
  • Insurance Coverage Law -
  • Medical Malpractice Defense -
  • Legal Malpractice Defense -
  • Corporate and Startup Business Law Services -
  • Litigation Defense -
  • Bankruptcy-Creditor Law -
  • Commercial Real Estate Law -
  • Healthcare Law -
  • Privacy Law and Data Security -
  • Employment Law and Compliance -
  • Employment Litigation Defense -
  • Workplace Harassment Law -
  • Bankruptcy Services -
  • Estate Planning -
  • Trusts and Estates -
  • Banking Law -

    Content Marketing for Lawyers

    Because the content marketing plan is important to increasing online visibility for lawyers and a law firm, McKenna Storer wasted no time before implementing a blogging schedule for designated attorneys. To kick off the process, WSI held a blogging workshop to provide guidance on reaching prospective clients, target audiences and blogging best practices.

    To complement the content marketing and SEO efforts, WSI completed some social media optimization with the existing Facebook page and built profiles on LinkedIn, twitter, and Google+. Helpful content relevant to latest developments in the firm’s various practice areas will also be shared on WordPress,Tumblr, Blogger, and Weebly.

    WSI is the largest organization of digital marketing consultants in the world, with offices in more than 80 countries. Offering a full range of digital marketing services including website design and development, search engine optimization, search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more. WSI eMarketer is the local WSI office in the Aiken, SC - Augusta, GA metro area.

    For more information on WSI’s capabilities and strategies around SEO, Search Engine Marketing, Paid Search (Google AdWords, Facebook ads, etc), Marketing Automation, and online marketing opportunities in general, please email us for a free analysis and consultation.

    This post was first published at:




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