Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

The Periodic Table of Content Marketing, by Chris Lake.

Bob Peterson - Wednesday, March 19, 2014

An interesting approach to Content Management

The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing


How to Measure SEO ROI

Bob Peterson - Wednesday, March 19, 2014

Good advice from the PositionOnly blog.

Look for 4 things:

  1. Rising Non-Branded Organic Traffic
  2. Increased Inbound Links
  3. High Quality Traffic
  4. Most Importantly – Revenue

Read the entire article HERE.

They nailed it with #4...


There is still time to register for WSI's Free Webinar about Adaptive SEO

Bob Peterson - Wednesday, March 19, 2014


Attend WSI's Free Webinar and "Get on the Same Page as Google with Adaptive SEO"

March 27th 2014 | 10:00AM (CDT) |  Register Now

Dear Bob,
A peek into the crystal ball will tell you that "Adaptive" is definitely the future of SEO. With Google constantly refining its search algorithms in order to deliver better results to its users, SEO has had a complete makeover from what it was back in 2010. At WSI we are very excited about the positive impact AdaptiveSEO is will have in the digital marketing world as well as for your business. Better yet, we're geared to share this knowledge with you so that you do not get on the wrong side of search engine giants like Google! 

If you or your team was to learn more about the power of AdaptiveSEO, we invite you to join WSI's Digital Power Hour for a free webinar entitled "Get on the Same Page as Google with Adaptive SEO". On March 27th 2014 at 11 AM (EST), WSI Digital Marketing expert, Francois Muscat will demonstrate how traditional SEO is different from Adaptive SEO. After the webinar you will also receive a complimentary marketing guide to aid you in your search marketing efforts. To book your set at this month's Digital Power Hour, visit: ?source=BobPeterson1779. 

If you have friends/colleagues who are curious about AdaptiveSEO, please forward my mail to them too so they can register as well. 

And should you wish to discuss any aspect of your brand's digital marketing strategy I will be more than happy to speak with you.
Best regards,
Bob Peterson 
Internet Consultant

WSI Internet Consulting
tel: (405) 513.8777
toll free: (866) 539-7150
fax: (866) 484.7558 
visit us online at


Writing Content for the Home Page

Bob Peterson - Thursday, May 19, 2011
Many home pages are filled with attractive graphics, but don't have much in the way of content. A Home Page is more than a navigation screen to the rest of the site.

Here are some tips to determine what type of content should be on the Home Page...

Click HERE to read more.


Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage

Bob Peterson - Tuesday, May 03, 2011
Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage

We've been browsing the new MarketingSherpa 2011 Social Marketing Benchmark Report this week. One of the first charts that struck us was a bubble chart on social marketing tactics. 

This chart graphs the effectiveness, difficulty and popularity of each social media marketing tactic. You'll notice a clear positive correlation between a tactic's level of difficulty and its level of effectiveness.

As seen in MarketingSherpa Blog email updates

Read more


Build your business website to be a success

Bob Peterson - Saturday, January 08, 2011
by Francois Muscat Jan 7, 2011 5:13 PM - Show original item

If you want your website to be a success online, you will need to think and plan strategically about your website visitors and what action you want them to take. Most websites don’t do this.  This is what will set you apart from the rest. Your website is your business image to the world open for everyone to see.

Do you want your website visitors’ first impression about your business to be good? If you answered yes, find some tips below to incorporate into your digital marketing strategy and to help you make your website stand out from the rest.

Business website tips

Customer: Always focus first on your customer. When a new visitor arrives on your website for the first time, they are usually looking for something or answers to help solve a need that they might have.  This could be anything from buying specific products or solving a problem. It is vital that you must understand what your best customers are looking for and then make sure you can address them clearly on the specific page that they arrive on.

Image: Design your website around your customer and the services or products that you offer. If you are selling to Generation Y, use a trendier look that integrates social media elements and if you are selling to Baby Boomers, design your website with a high contrast with larger font sizes. Your website design should about be consistent with your industry and branding. If you are selling to corporate customers, then you will need a polished and professional look.

Action: What do you want your websites visitors to do when they arrive on your website? Contact you? Sign-up for a newsletter? Your website pages should always have a clear path to action. Keep it short and simple with clear call to actions (CTA). Too many possible actions and your visitors will leave instantly. Make the decisions that they have to make on your website easy. Make it visible and clear for your arriving visitors. Design a single primary action into your website pages.

Trust: People have always been cautious of buying online. Write the content of your website to address the needs of your visitors in a language that they will understand (no technical jargon). Also, make it easy to contact you with a phone number and an actual street address. You can include a shipping procedure, privacy policy and a refund policy on your website. Include a trust building “About us” page that includes more in-depth information about your company and what you do.

Websites that get good results are focusing on the needs of their visitors. Always remember that it’s not about you but about your visitors!

Visit our site to learn even more digital marketing tips, techniques and best practices that will work to enhance your online brand!


I am Running Out of Ideas for My Blog! (Part 2)

Bob Peterson - Wednesday, January 05, 2011

by Tracey Spence

When we start to blog, our minds are full of great ideas. We are keen and enthusiastic. As we go further down the line, and we know we should be blogging on a regular basis, we come up against “writers block” or in our case “bloggers block”.

So where do we start to look for ideas?

Here are a few more suggestions that could help you, but please remember, this should only spark an idea for content that is your own work, do not blatantly  copy someone else’s efforts.

8. Scribnia can help you find authors and bloggers based on certain niches, and this can really help you target your content.

9. Technorati has hundreds of millions of blogs registered with them. Use the categories or top topics for inspiration.

10. Alltop also offers a huge variety of topics to help you when you are stuck.

11. Junta 42 offers really good content marketing tips.

12. If you’re on Twitter search #blogchat. This is where bloggers discuss blogs!

13. On Facebook there is an application called “Networked Blogs”.  This shares content from Facebook users with blogs, and the Networked Blogs directory. Yet another good free tool.

14. Look at the Q&A section of Linked In. Look at the questions that are being asked right now, and answer them in your blog.

15. Slideshare has great presentations that are full of ideas for you to take away and build your blog posts from.

16. YouTube is full of hints and tips videos, you never know what you might find if you search. You can also embed a video from YouTube and expand on the content, adding additional hints and tips if you can. Remember you may need permission before you do this.

For more useful tips for your digital marketing strategy, click here and subscribe to our blog now!


I am running out of ideas for my blog! (Part 1)

Bob Peterson - Friday, December 17, 2010

When we start to blog, our minds are full of great ideas. We are keen and enthusiastic. As we go further down the line, and we know we should be blogging on a regular basis, we come up against “writers block” or in our case “bloggers block”. So where do we start to look for ideas? Here are a few suggestions that could help you, but please remember, this should only spark an idea for content that is your own work; do NOT blatantly copy someone else’s efforts.

  1. Think about when you blog: do you use categories to enable your followers to find what they are looking for more easily? Well, other bloggers will do the same. Take a look at blogs from people who inspire you, and see if a category sparks an idea. 
  2. Look at people’s top ten lists or top ten hints and tips. Again, this may get your juices running a little. Use this to build your content. 
  3. If a blogger has a list of the most popular posts, take a look and see what made them so popular. See if you can take inspiration from them. 
  4. Delicious is great for finding content ideas. Simply type in your subject and see what others have written about. You are almost guaranteed an “oh yes, of course!” moment. 
  5. Similarly, Stumbleupon is also useful. It’s a browser add-on that allows you to browse websites at random. You never know where you may land, and this could lead to some unusual ideas. 
  6. Look at the most popular posts on Digg. 
  7. Try looking at BizSugar. This concentrates on small business news and you can get some really good ideas from here.

For more useful tips for your digital marketing strategy, subscribe to our blog now!


Social Media Management Platforms are Emerging

Bob Peterson - Friday, December 17, 2010
WSI now can deliver WSICast, a social media management program which helps businesses improve their search engine visibility. Businesses can effectively manage their content on Facebook, Twitter, YouTube, and blogs using a single, easy to use platform. Also included is the ability to monitor social network "chatter" about your business and your competitors in order to respond and manage your social presence.

Read more about what to look for here: 
How to choose a social media management tool in a recent article from iMedia Connection.

Consumers are searching for and engaging with local businesses on many sites across the Web. So how can you make sure they’re finding you? Introducing WSICast: everything you need to optimize your Web Presence and get discovered in more places online.

WSICast is a powerful combination of proprietary technology and expert service that manages your entire Web Presence – so you can focus on running your business. Armed with experience in SEO, social media marketing, and reputation management, your dedicated Web Presence Professional (WPP) consults with you to create and execute the perfect Web Presence strategy.


WSI Educates Businesses on Building a Strong Online Reputation Through Blogging

Bob Peterson - Friday, October 29, 2010

Yesterday WSI facilitated two outstanding free webinars sessions on how an effective blogging campaign can significantly enhance your business’ online reputation. Conducted by Eric Cook, a WSI Consultant based out of Michigan, USA, the webinar revealed blogging best practices, tools and techniques that businesses of all sizes can leverage to promote your brand and build online credibility.

Our webinar attendees were undeniably in good hands, as Eric is actually an avid blogger himself and has leveraged blogs in his overall digital marketing strategy to promote his own franchise. He has a distinct understanding of just how to launch a company blog and to take it to the next level to promote a brand.

A few webinar highlights included:

  • How to engage your readers
  • How to generate conversation
  • Ways to incorporate other social media elements

WSI is continuously striving to stay at the forefront of today’s digital evolution and, in effect, we work to educate businesses on emerging digital trends and how to best leverage those tools. With that said, we are very pleased with the turn-out of attendees at yesterday’s webinar and a special thanks goes to Eric. Eric did an excellent job in demonstrating how to achieve meaningful results with a professional blogging strategy.

In case you missed yesterday’s webinar “Blogging to Build a Reputation,” we have a recording of the sessions as well as a complimentary whitepaper written by Eric. And the next free webinar featuring another digital marketing element to incorporate into your online marketing mix will be announced soon!

Click here to get a copy of the recording for the webinar “Blogging to Build a Reputation.”


Click here to download your complimentary copy of our whitepaper “Blogging to Build a Reputation Online.”


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