Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Expanding The Medical Coding Business with WSI’s help

Bob Peterson - Tuesday, August 04, 2015

Professional Dynamic Network, a medical coding company located in Chicago, IL providing medical coding services nationwide, recently made the decision to refocus their business towards medical coding rather than medical coder staffing.

The biggest challenge for this project has been to transform a site mainly targeted for those looking for employment or staffing, and “re-target” it for those looking to outsource medical coding. This is a completely different buyer’s persona, and audience target.

Our strategy was built on

  • micro-focus on promoting just a few pages
  • removing all content targeting the unwanted traffic
  • writing new content and distributing that content
  • correcting citations we found that referenced staffing and employment

While maintaining the company branding, we have made great strides in getting Google’s attention for medical coding rather than medical coder staffing and employment. It has not been an easy task, and we would not suggest any company drastically refocus, however, we are proving that completely changing your target audience can be done.

This post was originally posted to http://www.wsieresults.com

 

The Conco Companies Retain WSI for a Third Year of Comprehensive Digital Marketing Services

Bob Peterson - Tuesday, August 04, 2015

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. 

WSI and Conco have just agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive service offering including SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.

Over the last 12 month’s WSI’s has added 62 pages to the Conco site, posted 120 off site blogs to multiple accounts, created and marketed an Android and Apple mobile app that features the available concrete pumps that Conco offers at its various locations, and optimized 5 different social media platforms.

Moving forward, WSI will continue to optimize Conco’s web presence through the creation of a newly designed responsive web site, a drive to expand Conco’s already impressive e-mail list, increased social media presence, add a Weebly blogging account and deepen SEO efforts on high value keywords in SEO.  Specifically, WSI will focus on moving Conco up into top three ranking positions for the following high value keywords:

  • concrete pumping services
  • concrete pumping companies
  • concrete pumping
  • concrete pumps
  • post tension cable
  • shotcrete
  • concrete construction companies

Last, but certainly not least, WSI will also focus on improving Conco’s web presence in Denver by increasing visibility of the following geo-modified keywords such as “concrete contractors Denver”.

Some of the notable projects that Conco has been involved with include the following:

The Main Street Gateway Project in Bellevue Washington. The Conco Companies provided the structural concrete package this mixed-use project. This includes the pumping, place and finish, shotcrete, and formwork along with supplying the reinforcement.

The Kinects Tower in Seattle Washington. This is a new mixed-use 41-story high-rise currently under construction.  Once complete the tower will consist of 356 multi-family units varying from traditional studios to luxury penthouse suites located on the top two floors as well as 4,658 sq. ft. of retail space on the ground level. Conco’s is constructing four levels of below grade parking and five levels above to provide the building with 316 parking stalls.

LuXe -1650 Broadway Street, San Francisco.  This project is a 34-unit condominium Conco is providing all of the concrete pumping and reinforcement services. In addition Conco is constructing two floors below ground that will contain 49 parking spaces for residents.

1650 Wewatta, Denver, Colorado.  Conco was awarded a concrete contract by Holland Partners for a 21-story luxury apartment building next to the historic Union Station in downtown Denver. The building will include 288 apartment units, 260 parking spaces, and approximately 7,000 SF of retail space.

Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.

This post originally appeared on http://www.wsiexpertinternetmarketing.com/our-blog/the-conco-companies-retain-wsi-for-a-third-year-of-comprehensive-digital-marketing-services

 

WSI Partners with CM Furnaces – Lab and Production Furnace Manufacturer

Bob Peterson - Friday, July 17, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with CM Furnaces (http://www.cmfurnaces.com), a worldwide manufacturer of lab and production furnaces for over 70 years.

CM Furnaces has established itself as the “Cadillac manufacturer” of furnaces for serious scientific research and production work. Used throughout labs and universities as well as in the metal injection molding and ceramics industries, all CM furnaces provide advanced features and a “no-shorcuts” design mindset making them quality and reliability standouts among all high temperature furnaces manufactured today.

WSI consulted on the design and development of this highly targeted website and online marketing program which is focused on brand recognition and lead generation for the 70 year old company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.

CM Furnace Marketing Challenges

CM Furnaces had an extremely outdated, non-mobile friendly website, and no sophisticated understanding of digital marketing. Increased competition from lower priced offshore manufacturers convinced them that they needed to reinvigorate their brand and pursue a wider variety of marketing options.

Types of furnaces manufactured include:

  • Lab Furnaces
  • Pusher Furnaces
  • Muffle Furnaces
  • Ceramic Kilns

WSI Brand development services for this client include a new mobile-friendly website designed to speak to customers in each industry that uses their many furnace lines. Also SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs.

WSI’s Elite National Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

Preliminary Results

Only a month after launching the new website and completing preliminary Search Engine placements, CM has seen their contact rate go from 2 or 3 per month to 2 or three per week.  They have appeared now in top 50 search results for relevant terms for which they previously had no exposure like, “continuous furnace”, “muffle furnace”, and “pusher furnace” among many others.  As our search placement program progresses, we expect this contact rate to rise much further.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.


 

DoGoneFun! Gets Help From WSI To Recover From Kennel Cough

Bob Peterson - Friday, July 17, 2015

DoGoneFun! located in Chicago, Il was badly affected by the recent kennel cough outbreak.  Having to close their dog boarding facility as well as not taking any dogs for daycare drastically reduced revenue for this small local business.

With a micro focus on building their dog boarding business, WSI has implemented an online reservation system, written content based on factual information about the risks associated with boarding a dog as well as built site pages around boarding to better educated the public about the service that DoGoneFun! provides.

In the 3 months WSI has worked on this campaign, we have seen spectacular upticks for local search results for this client. With syndication of content, concentrated, quality link building and clear, concise focus we believe we are helping our client recover from a drastic drop in business revenue.

As the results have pleased our client, we will be continuing with campaigns for their following services: Dog Daycare, Dog Grooming and Dog Training.

This post originally appeared on the WSI blog http://www.wsieresults.com/dogonefun-gets-help-from-wsi-to-recover-from-kennel-cough/

 

WSI's Partnered with Reorganiza to Improve Web Rankings Through SEO

Bob Peterson - Friday, July 17, 2015

Reorganiza is a fast growing Financial Consulting and Training Portuguese company, specialized in the areas of Bank Loans and Savings.

Aware of the fast growing digital market, Reorganiza's Leadership decided to search for external services to help them improve their already significant web presence to new heights.

For this purpose they have selected and partnered with WSI to implement an effective SEO program, consisting on creating and optimizing several pages on their website and continuing building their authority and reputation over the web and with search engines in particular.

The new pages span 2 main themes:

  1. Bank Loans
    1. Faster Personal Loans
    2. Consolidated Loans
    3. House Loans
    4. Loan Calculators
  2. Savings
    1. How to save
    2. Saving tips
    3. Savings Accounts
    4. Retirement Plan

These new pages and adjusted web architecture bring a more effective navigation and conversion funnel, allowing visitors to quickly find the most common subjects on content designed to add valuable information and help achieve a better financial health.

In addition to these new pages, WSI and Reorganiza will publish daily content on all main Social Media channels including new articles every week on TumblrWordpressBlogger and Sapo, to keep the regular audience engaged and provide the new audience what they're looking for.

WSI's thrilled with this new partnership and believes all conditions are gathered to produce great results.

About WSI

WSI's one of the leading Digital Marketing Agencies in the world, founded at the birth of the internet 20 years ago, with presence in more than 80 countries and possessing the largest network of Digital Consultants worldwide.

Our mission is to help companies of any size and industry increase their growth and Return on Investment using tailored Digital Marketing Strategies and advanced techniques.

This post first appeared on this blog: http://www.wsidigitalrevolution.com/2015/07/wsis-partnered-with-reorganiza-to-improve-web-rankings-through-seo-program/

 

Carter Services ENGAGED WSI IN Local SEARCH ENGINE MARKETING

Bob Peterson - Monday, July 13, 2015

WSI is proud to announce the company's engagement with Carter Services, a Torrance based Plumbing, Heating & Air Conditioning company, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communication plan for Carter Services.  Scott Carter, owner of Carter Services, locally based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic to their website.

The campaign will entail writing plumbing, HVAC, and electrical articles. Also, it will include social media marketing, internet advertising, and promoting their business in hyper local online directories.

Focusing on local search, social media, and Internet marketing, WSI emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for website traffic generation. These techniques are critical Internet business solutions that will bring new customers to Carter Services. WSI and Carter Services look forward to the results these changes will bring to the business.

A website's visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines. WSI, works with clients to create a strategic digital media marketing plan for a successful campaign.  The Carter Services  website (http://www.CarterServices.com ) offers information about the services they offer including; Appliance, Electrical, Plumbing, Heating, Cooling and Refrigeration services.  Based in Torrance, servicing Long Beach and South Bay Area for over 40 years, their tag line say it all. One Call, One Company, Call Carter Services Today!

About Carter Service, Inc.:

Carter Services is based in Torrance, California and serves Orange County, the South Bay, Los Angeles and beyond. They began as an appliance service company and have expanded into a one-stop company providing appliance repair and maintenance services, plumbing, electrical, air conditioning, heating, vent cleaning, and commercial refrigeration.

The company was started in 1974 and is family owned. They began with just one vehicle and have grown to be one of the South Bay’s largest appliance service companies. They currently employ 30 people and are proud to be working with each of them. For more information: http://www.CarterServices.com

About WSI:

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals. 


 

Micromanipulator Engages WSI for Phase Two SEO Project

Bob Peterson - Friday, July 10, 2015

The Micromanipulator Company has a long history of providing the semiconductor industry the high-tech tools and life-cycle support they demand. In 1956 Micromanipulator invented analytical probing, and since then, they have evolved into a leader in the industry. The company’s success stems from the fact that they listen to their clients and learn in order to continually improve.

In the area of digital marketing Micromanipulator has partnered with WSI to achieve leadership position in the search results around the world.  The first phase of this project involved making changes to the content of the company’s web site to rank for terms such as:

http://www.micromanipulator.com/probe-stations

http://www.micromanipulator.com/wafer-probes

http://www.micromanipulator.com/wafer-probe-station

http://www.micromanipulator.com/wafer-probers

http://www.micromanipulator.com/probe-positioners

The changes have already had a significant impact, increasing rankings across the board around and the world. However, the company desires its search rankings to reflect the leadership position they have achieved in the industry and have now engaged WSI for off page optimization.

This effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Micromanipulator expects to see their brand at the top of the results for all keywords.

This post originally appeared on this WSI blog:  http://www.wsiexpertinternetmarketing.com/our-blog/micromanipulator-engages-wsi-for-phase-two-seo-project    

 

Leander CPA firm retains WSI to promote 401K Plan Auditing services

Bob Peterson - Tuesday, July 07, 2015

Larry J Phillips III, CPA is a full-service tax, accounting and business consulting firm in Leander, TX.  As a member of the American Institute of CPAs (AICPA’s) Employee Benefit Plan Audit Quality Center, the experienced professionals at Larry J Phillips III, CPA help 401K benefit plan administrators through the ERISA audit process and instill confidence that the employee benefit plan conforms to the regulatory requirements of the Department of Labor and the IRS.

Federal law mandates companies that offer 401K Employee Benefit Plans and have more than 100 participants have an independent auditor perform an annual audit of their benefit plans.  Not all CPA firms conduct these audits so WSI was retained in June 2015 to promote this firm’s Employee Benefit Plan Audit services.

By creating new SEO-optimized pages and through ongoing off-page optimization, plan administrators will find a CPA auditor they can trust who understands all of the 401K audit requirements.  Furthermore, they will discover the broad range of services this firm provides for business owners, executives and independent professionals.

In addition to promoting this line of business, WSI will be consulting on the firm’s overall Digital Marketing strategy.  This includes analyzing the progress made by other marketing vendors associated with the firm and providing monthly reports and recommendations on how to improve the firm’s online presence. 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing.   With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This blog originally appeared on http://www.wsidigitalatlas.com/leander-cpa-firm-retains-wsi-to-promote-401k-plan-auditing-services/ 


 

ALGOplus retains WSI to Expand Its Digital Marketing

Bob Peterson - Thursday, June 25, 2015

ALGOplus is a garden fertilizer company supplying pure, complete, balanced natural fertilizers to home gardeners, garden centers and online distributors around the country.

ALGOplus product line includes environmentally safe, plant-specific fertilizers and garden supplies for vegetable gardens, flower gardens, landscapes, and container gardens. The garden fertilizers are also excellent in providing hydroponics nutrients for this new and rapidly growing sector of gardening.

ALGOplus, located in Jacksonville, Florida is considered to be the most innovative natural home gardening fertilizer company in the United States.

This post originally appeared on the WSI blog at www.wsiguru.com

 

Insurance Agency ARP engages WSI for their Web Positioning with SEO

Bob Peterson - Thursday, June 25, 2015

Analistas en Riesgos Patrimoniales, Agente de Seguros y Fianzas S. A. de C. V. (ARP), aware of the commercial explosion that happened in the field of risk prevention and the insurance market, strengthens its advertising presence on the Internet by entrusting its SEO to WSI.

ARP is a company whose mission is to ensure that its customers have a scheme to deal with financial losses or requirements of significant expense, unless they endanger their financial, physical or emotional stability, and in this way contribute to the safe and consistent development of their patrimony.

Attentive to the increase in the potential market that represents the insurance market on the Internet, ARP has begun its online advertising strategy taking advantage of the change in customer behavior that has been observed in the insurance sector for the recent years.

ARP is supporting in WSI, a digital marketing solutions company, to develop its advertising strategy on the Internet so that they will gain market share in this online potential market.

In the first step, six new optimized web pages were added for SEO, and one existing page was updated. These pages are the following:

http://www.segurosarp.com.mx/acerca.html

http://www.segurosarp.com.mx/tipos-de-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-gastos-medicos-mayores.html

http://www.segurosarp.com.mx/seguro-de-viaje1.html

http://www.segurosarp.com.mx/cual-es-el-mejor-seguro-de-autos.html

http://www.segurosarp.com.mx/cotizar-seguro-de-auto.html

Each month WSI will provide to ARP a detailed report of the performance of the SEO campaign that shows the results, activities and in depth analysis of their Google Analytics data to assess the effectiveness of the SEO campaign as a result of the on-page and off-page optimizations.

ARP offers services that are differentiated by their professionalism, great customer service and honesty, focused on providing the best solution for the prevention of financial risks of companies or persons served by ARP.

This post originally appeared on this WSI blog: http://www.wsiwebdeal.com/arp-contrata-a-wsi-para-su-posicionamiento-web-con-seo/ and was translated to English Language

 


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