Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

ABQ Gold & Silver Exchange Partners with WSI for SEO Services

Bob Peterson - Tuesday, February 20, 2018

 


Add amazing jewelry and fashionable luxury watches to your collection! ABQ Gold & Silver Exchange has the largest inventory of engagement rings, custom jewelry & luxury watches in the Albuquerque area. If you want something unique & special for your loved ones, visit their store today or shop online.

ABQ Gold & Silver collaborated with WSI to implement a search engine optimization program to improve their web visibility and increase sales.

Nearly 30 pages of the website have been optimized with their relevant keywords, including:

The initial Off Page will now begin for the optimized pages of the website. Monthly blogs will also be syndicated on a variety of platforms including Blogger, Tumblr, Wordpress, Weebly and Medium.

As a part of the reporting process, WSI will provide a monthly status report of the progress made to ABQ Gold & Silver. The tracking will measure the inbound links to the website, rankings of the keywords, and organic visits. Our mission is to increase the sales and traffic to their website.

WSI is the largest organization of digital marketing consultants in the world, with offices in over 80 countries. Please contact us for further details about our services!

This blog was originally posted at http://www.wsiwebenhancers.com/abq-gold-silver-exchange-partners-wsi-seo-services

 

SEO Efforts Increase with Growing Senior Living Network

Bob Peterson - Tuesday, February 20, 2018

 

 

WSI Digital Marketing has recently launched increased SEO efforts for MorningStar Senior Living, a growing network of 20+ senior living communities located across eight states in the Western US. MorningStar is committed to providing a true home for residents amidst a beautiful, serene setting and a foundation built on honoring God, valuing all seniors and selecting a care team with a calling to serve.

Very pleased with the success so far, MorningStar has expanded the relationship with WSI to include SEO efforts for two of their newest communities under construction, one in Beaverton, OR and the other in Glendale, AZ. Both MorningStar Assisted Living & Memory Care of Beaverton and MorningStar Senior Living of Glendale are scheduled to open in late 2018.

In addition, for several of the Colorado communities, WSI is expanding the SEO effort to cover new keywords and higher levels of off page optimization. These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

For the on-page optimization of this phase, we focused on adding pages for additional keywords on the main MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the optimized pages here.

Colorado Springs, CO

https://www.morningstarseniorliving.com/communities/memory-care-colorado-springs-bear-creek/assisted-living-memory-care-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/assisted-living-facilities-colorado-springs-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-communities-colorado-springs-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-colorado-springs-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/memory-care-colorado-springs/

Centennial, CO

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/assisted-living-communities-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/senior-living-centennial-co-amenities/

With the SEO optimized pages now up on the site the off-page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include rankings, links, organic visits and leads from organic visitors.We fully expect to see similar results that we are seeing at the other MorningStar Senior Living communities.

This blog post originally appeared at: https://wsiexpertinternetmarketing.worldsecuresystems.com/our-blog/seo-efforts-increase-with-growing-senior-living-network


 

 

WSI Implements SEO for Tomlinson McKinstry Law Firm

Bob Peterson - Wednesday, February 14, 2018


Tomlinson McKinstry, a trial attorney firm in Oklahoma City, OK, has partnered with WSI to increase search engine traffic to their website (tmoklaw.com). The firm provides a wide variety of legal solutions for their clients across several areas of expertise, including Insurance Litigation, Inventions and Branding, Litigation and Product Safety, Business Transactions and Disputes, Personal Injury, and Employer Defense.

Tomlinson McKinstry had recently implemented a new web site, and realizing that no traffic was being directed to the site, engaged WSI to optimize their website through keyword research and Search Engine Optimization (SEO). These strategies have been proven to improve Google organic search performance.

The WSI team was immediately able to determine that there were several issues with the web site itself that made it virtually invisible to the search engines. Over time, we were able to correct the issues and then began on-site optimization efforts for the existing site pages.

The focus of the optimization has been the following keywords:

In addition to the on-site optimization, WSI has implemented an off-site digital marketing strategy as well. We have aligned their Google MyBusiness, Bing, and Yelp entries as well as over 40 additional local directory name, address, and phone entries. Implementation is already well underway and we have already seen a steady increase in site traffic.

Monthly reporting has been put into place in order to report and demonstrate progress.

WSI is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. We help business harness the power of the internet to improve their ROI. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed decisions in every industry. If you aren’t ranking well for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 

Senior Living Communities Increase SEO Effort

Bob Peterson - Monday, February 05, 2018

 


WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US.

MorningStar Senior Living provides various living options such as independent living, assisted living,memory care and respite care in 23 communities across eight states. They strive to create a true home where residents can enjoy their retirement years as carefree as possible. Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO all twenty-three communities. Recent new locations include MorningStar of Beaverton and MorningStar of Glendale.

You can see examples of newly optimized pages here:

 

Beaverton, Oregon

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/assisted-living-facility-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-living-beaverton-oregon-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-assisted-living-floor-plans

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/memory-care-beaverton-oregon/

 

Glendale, Arizona

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-phoenix-az-gallery/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-peoria-az-amenities/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/assisted-living-glendale-az-floor-plans/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/memory-care-glendale-az/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/senior-living-glendale-az-location-map/

For several of the communities, we are expanding the effort to cover new keywords and higher levels of off page optimization. These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

The off-page optimization is ongoing for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, Tumblr, WordPress and Weebly. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

This blog post originally appeared at:http://www.wsiexpertinternetmarketing.com/our-blog/senior-living-communities-increase-seo-effort


 

 

Local Oklahoma Absolute Economical Funeral Home partners with WSI

Bob Peterson - Wednesday, January 31, 2018

Absolute Economical Funeral Home partners with WSI for Local SEO

Absolute Economical Funeral Home has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO and Web Presence marketing strategy. Located in Oklahoma City, Absolute Economical serves families in communities throughout the state of Oklahoma.

Absolute Economical Funeral Home provides caring and compassionate funeral services to meet all family’s needs at a time when those families are suffering from high levels of stress and grief. The Funeral Director and staff at Absolute Economical are well prepared to make this time as stress free as possible. You can feel assured that every detail will be handled with care and professionalism so that families and friends can spend quality time with each other.

Absolute Economical Funeral Plans can meet almost every family’s needs

Absolute Economical has inexpensive packages that meet the needs of most families. If there are special needs not included in the packages, Absolute Economical can tailor a service to meet just about any request. Some of the funeral packages provided by Absolute Economical include:

Absolute Economical Funeral Home can be contacted by calling (405) 787-9300, or send them a message from the website.

The Digital Marketing Services provided by WSI

Phase one of the Local SEO strategy provided by WSI began with extensive keyword research to determine the most relevant and valuable keywords that families use to find Absolute Economical services. These keywords formed the foundation to a website revamp to help Search Engines and website visitors better understand Absolutes Economical’s services. In phase two, these keywords made the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, Weebly and more. The strategy also includes providing verified third-party reviews to help establish Absolute Economical’s credibility for potential clients as well as the search engines. And, the WSI team has implemented a strategy to verify and maintain consistency among many online directories and map listings.

About WSI AimHigh Marketing:

WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on January 2, 2018 at this location: http://wsiaimhigh.com/our-blog/absolute-economical-funeral-home-partners-with-wsi/

 

 

WSI Launches Phase Two SEO for Interra International

Bob Peterson - Tuesday, January 23, 2018

WSI has completed phase two of a comprehensive SEO strategy for Interra International. As one of the leaders in the trade and distribution of food products, Interra is committed to increasing their digital footprint by optimizing content and promoting more products on a continuing basis.

WSI has implemented phase two which includes three more categories of food. The initial SEO implementation focused on:

wholesale pork - http://interrainternational.com/proteins/pork/

wholesale chicken - http://interrainternational.com/proteins/chicken-poultry

wholesale turkey - http://interrainternational.com/proteins/turkey/

wholesale dairy - http://interrainternational.com/commodities/milk-dairy/

Phase two includes:

wholesale sugar - http://interrainternational.com/commodities/sugar/

wholesale rice - http://interrainternational.com/commodities/rice/

wholesale nuts - http://interrainternational.com/commodities/nuts/

The newest page optimizations follow the same strategy as the pages in phase one, taking into consideration, industry search keywords aimed toward driving traffic to the Interra International website.

WSI provides monthly content marketing, posting on Interra’s News Blog, as well as their social sites.

Interra News

Facebook

LinkedIn

Twitter

Tracking and analysis continue, and the website is performing nicely with 4x the number of visits to those optimized Landing Page. Most of the keywords are either page 1 of Search or high page 2 and climbing.

This post originally appeared: http://www.wsicybersmart.com/wsi-launches-phase-two-seo-interra-international/

 

EcoSmart Home Services Partners with WSI to Build New SEO Optimized Website

Bob Peterson - Tuesday, January 23, 2018

 

EcoSmart Home Services, based in Berlin Connecticut, has partnered with WSI for an all new website with SEO as the focus to help increase their digital presence, increase their customer base, and promote the variety of home energy services they offer.

EcoSmart provides solutions for saving home owners money on their utility costs by conducting energy audits which determines which upgrades make the most sense for the client. They offer improvements like solar, attic insulation, air sealing, and HVAC upgrades.

The new responsive website was launched in October of 2017. Built on the WordPress platform, the site was designed to give visitors the overall sense of what the companies mission is and keep current and future customers informed of the latest in energy solutions and programs available. Monthly blogs posted on a variety of platforms including, WordPress.com, Blogspot.com, and Tumbl.com. Blogs are also posted on social media sites Facebook and Twitter.

WSI engaged the staff at EcoSmart to determine the top services they wanted to promote on the new site and then were able to create a list of keywords to incorporate in the site. Nearly all the 30 pages on the site have been optimized for search for each individual service or program. The primary services and programs that are the focus include the following keywords and related pages:

These keywords are tracked for on all platforms (desktop, mobile, tablet) to monitor traffic and then can tailor the content to adapt to the results. Submission forms are tracked as well to determine the best positioning on the site to help increase direct engagement with the company.

This post originally appeared at http://www.wsicybersmart.com/ecosmart-home-services-partners-wsi-build-new-seo-optimized-website/

 

 

New Jersey Commercial HVAC Company Retains WSI For Web Development and Marketing Programs

Bob Peterson - Tuesday, January 23, 2018

WSI has announced that it has recently partnered with Tri-Tech Energy of Montville New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new website can be viewed at be https://www.tritechenergy.com/

.

Tri-Tech Energy is one of New Jersey’s largest commercial HVAC and mechanical services companies, serving NJ for over 30 years. Tri-Tech provides 24/7 maintenance and support for some of the largest apartments, office buildings, hotels, and resorts in the state, while also servicing local businesses and complex residential installations.

WSI Marketing Program For Tri-Tech Energy

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for New Jersey Commercial Heating and Cooling Companies and designed a custom solution that exceeded their marketing potential in every way.

As a result of detailed search term analysis across the state of NJ, WSI created SEO optimized page content catering to the unique service offering of Tri-Tech Energy. These include content for:

The marketing program that WSI has implemented for Tri-Tech Energy includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This blog originally published at https://www.wsinetmarketing.com/blog/new-jersey-commercial-hvac-company-retains-wsi/

 

WalterFilm Engages WSI for SEO

Bob Peterson - Tuesday, January 02, 2018

WalterFilm offers the finest selection of original vintage movie posters, movie star photos, lobby cards, movie scripts & rare books and Hollywood movie memorabilia. Since 1982, Walter Reuben of WalterFilm, has collected and curated authentic movie posters and Hollywood movie memorabilia and rare books for avid collectors from his location in West Hollywood, California. Working in conjunction with our design partners, WalterFilm has contracted WSI to implement a search engine optimization and paid advertising program to improve web visibility and boost sales.

WSI’s initial SEO implementation covers a National SEO package and paid advertising for optimization of the main pages. A total website redesign was completed by our design partner to improve the site structure and foundational architecture as well as establish a new, more sophisticated brand and design.

As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords. These keyword phrases align with several of the company’s primary product lines, including:

Our ongoing SEO project involves building backlinks through niche directory submissions, engagement in community forums, article syndication, and other strategies. We also created professional business profiles in Wordpress, Blogger, Weebly, and Tumblr that also serves as the external blogging platform for WalterFilm.

As part of the ongoing monitoring and reporting process, WSI will analyze the progress being made with the key performance indicators (KPIs). These KPIs include inbound links to the SEO pages, SERP rankings for the keywords, organic visitors to these pages, and conversions (contact forms, emails, and online purchases). WSI will provide a monthly status report of the progress to the WalterFilm management.

Film Posters and Photographs of Hollywood movie stars have increased in value as discerning collectors have learned the lessons in preserving the history these items present. The exceptional collection of original film posters, movie photographs and other items offered by WalterFilm is worth the time to review and contemplate for investment, enjoyment or just for a walk down memory lane.

 

This blog post originally appeared at: https://www.wsiwebsense.com/walterfilm-engages-wsi-for-seo/

 

Commercial Concrete Pumping Company Retains WSI Connect for a Fifth Year of Comprehensive Digital Marketing Services

Bob Peterson - Tuesday, December 12, 2017

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA.

WSI Connect is affiliated with the WSI Digital Marketing Network, one of the largest digital marketing networks in the world, with over 800 offices in 81 countries.

Given the strength of our respective organizations, it is only fitting that WSI Connect and Conco have agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. Since Conco engaged WSI in 2013, traffic to their web site has increased by 185% and leads have increased by 10 fold.

Over the next 12 months one of the primary focus areas will be Conco’s brand of cellular concrete called ConfoamTM.. This product is dramatically lighter than traditional concrete mixture because it has an agent in the mixture that expands creating bubbles in the finished product. The following SEO pages have been optimized to rank for keywords related to this new initiative.

In addition, Conco will be expanding its presence in the booming Portland Oregon market. WSI will be supporting this expansion with the content additions and optimizations below.

Conco and WSI Connect are looking forward to a mutually beneficial relationship for many years to come.


This blog was originally posted at: https://wsiconnect.com/blog/conco-companies-retain-wsi-connect-fifth-year-comprehensive-digital-marketing-services/

 


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