Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Teletrans Chile Engages WSI for SEO

Bob Peterson - Thursday, October 19, 2017


 

Teletrans Chile, a Santiago de Chile-based private transportation company has engaged WSI to implement a SEO program designed to attract English spoken executives and tourists travelling to Chile.

Many travelers require transportation in Chile in order to arrive at their tourist and business destinations. There are many popular destinations in Chile, from Santiago city to Valparaiso port. San Pedro de Atacama and Torres del Paine are also other popular destinations.

Teletrans recognizes the need for travelers to get multiple destinations on time and with maximum comfort during the journey. The travelers will be able to visit their places of interest as soon as possible, they need an efficient transportation service that helps them coordinate their schedules. Teletrans combines high quality service with technology and efficiency in order to make this happen.

The SEO implementation covers 5 keywords that focus on private ground transportation for their English website. The following pages are covered in this phase of the implementation:

http://teletrans.cl/en/home/

http://teletrans.cl/en/santiago-airport-to-valparaiso/

http://teletrans.cl/en/how-to-get-from-santiago-to-valparaiso/

http://teletrans.cl/en/transportation-in-santiago-chile/

http://teletrans.cl/en/transportation-from-santiago-airport-to-downtown/

 

WSI will begin a comprehensive tracking program to keep tabs on the results. The tracking will measure rankings on the keywords, links to the new SEO pages, organic entrances to the new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include directory listings, blogs, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. These efforts should move this WSI client up in the rankings, and thereby increase traffic to their site. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.

 

This post originally appeared: http://www.wsidigitalnet.com/teletrans-chile-engages-wsi-for-seo/

 

 

Amstan Logistics chooses WSI for a New Digital Presence: Website and SEO

Bob Peterson - Wednesday, October 11, 2017

 

 

Amstan Logistics Inc. of Hamilton, Ohio has delivered American products, goods and personal belongings around the globe. In fact, they have been managing the delivery of American Standard’s products for decades. They also offer logistics solutions to other growing companies. Very simply, Amstan is a full service logistics service to any sized transportation need between any two points with experience and technology for the lowest cost. Their new website uses the domain of www.Amstan.com. Three main customer personas are targeted; Logistics Managers, Operations Managers and C-Level Executives each with different needs within the supply chain management. Amstan Logistics rewards companies with risk and cost containment within the supply chain for improved business results.

WSI delivered a WordPress website and is executing an SEO campaign. The goal of both is to cultivate lead generation and share Amstan’s expertise at using technology to deliver logistics excellence within the supply chain.

The SEO implementation is focusing on their core competencies:

Third Party Logistics Provider |Logistics Company |Transport Companies

http://amstan.com/

Flatbed Trucking Companies in the USA | Amstan Logistics

http://amstan.com/why-ship-for-us/

Less Than Load (LTL) Shipping with Tracking in the USA with Amstan

http://amstan.com/why-ship-with-us/

Freight Management Logistics Services in the USA | Amstan Logistics

http://amstan.com/become-a-customer/

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: satisfying more customers with their supply chain management and logistics solutions to improve their bottom line.

This marketing strategy includes directory listing optimization and high quality content syndication with link building to Tumblr, Wordpress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth. In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/10/10/amstan-logistics-chooses-wsi-new-digital-presence-website-seo/

 

Chicago Law Firm Hires WSI for SEO Digital Marketing

Bob Peterson - Wednesday, October 11, 2017


McKenna Storer, top-rated insurance defense and corporate law firm located in Chicago, hired WSI for implementation of a search engine optimization (SEO) and digital marketing program. WSI's personalized and holistic approach to online marketing and law firm SEO was an important factor in the hiring decision.

For more than 60 years, the attorneys at McKenna Storer have been delivering outstanding legal representation to their clients in a broad range of practice areas that include insurance defense, complex and toxic torts, construction litigation, professional and medical malpractice defense, banking and commercial finance, bankruptcy, trusts, and probate. Fortune 500 companies and large corporations, as well as small businesses and individuals, have come to rely on McKenna Storer attorneys to help resolve difficult disputes, handle complex litigation, seal critical deals and provide sound legal advice.

Because McKenna Storer is located in one of the most competitive legal markets in the United States, WSI crafted a digital marketing program using a lean approach. With a primary focus on long-term results, some of the services in this legal marketing plan included a new professional design for the firm website (implemented by the firm’s web developer), persona research and development, content marketing, social media optimization, and SEO plan.

Implementing Law Firm SEO

The SEO program created for McKenna Storer focuses on increasing visibility for the firm’s web pages that focus on some of the key areas of law practiced by their attorneys. The keyword topics for those practice areas include:

  • Insurance Defense - https://www.mckenna-law.com/insurance-law-services/insurance-defense/
  • Construction Law - https://www.mckenna-law.com/insurance-law-services/construction-law/
  • Trucking and Transportation Law - https://www.mckenna-law.com/insurance-law-services/insurance-defense/commercial-transportation-law/
  • Insurance Coverage Law - https://www.mckenna-law.com/insurance-law-services/insurance-coverage-law/
  • Medical Malpractice Defense - https://www.mckenna-law.com/insurance-law-services/malpractice-lawyers/medical-malpractice-attorneys/
  • Legal Malpractice Defense - https://www.mckenna-law.com/insurance-law-services/malpractice-lawyers/legal-malpractice-attorneys/
  • Corporate and Startup Business Law Services - https://www.mckenna-law.com/business-law-services/business-law/
  • Litigation Defense - https://www.mckenna-law.com/business-law-services/litigation-defense/
  • Bankruptcy-Creditor Law - https://www.mckenna-law.com/business-law-services/bankruptcy-creditor/
  • Commercial Real Estate Law - https://www.mckenna-law.com/business-law-services/commercial-real-estate-attorneys/
  • Healthcare Law - https://www.mckenna-law.com/business-law-services/health-care-law/
  • Privacy Law and Data Security -https://www.mckenna-law.com/business-law-services/data-privacy/
  • Employment Law and Compliance - https://www.mckenna-law.com/business-law-services/employment-law/
  • Employment Litigation Defense - https://www.mckenna-law.com/business-law-services/employment-law/employment-litigation/
  • Workplace Harassment Law - https://www.mckenna-law.com/business-law-services/employment-law/workplace-harassment/
  • Bankruptcy Services - https://www.mckenna-law.com/individual-law-services/bankruptcy-services/
  • Estate Planning - https://www.mckenna-law.com/individual-law-services/estate-planning/
  • Trusts and Estates - https://www.mckenna-law.com/individual-law-services/trusts-and-estates/
  • Banking Law - https://www.mckenna-law.com/banking-law/
  •  

    Content Marketing for Lawyers

    Because the content marketing plan is important to increasing online visibility for lawyers and a law firm, McKenna Storer wasted no time before implementing a blogging schedule for designated attorneys. To kick off the process, WSI held a blogging workshop to provide guidance on reaching prospective clients, target audiences and blogging best practices.

    To complement the content marketing and SEO efforts, WSI completed some social media optimization with the existing Facebook page and built profiles on LinkedIn, twitter, and Google+. Helpful content relevant to latest developments in the firm’s various practice areas will also be shared on WordPress,Tumblr, Blogger, and Weebly.

    WSI is the largest organization of digital marketing consultants in the world, with offices in more than 80 countries. Offering a full range of digital marketing services including website design and development, search engine optimization, search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more. WSI eMarketer is the local WSI office in the Aiken, SC - Augusta, GA metro area.

    For more information on WSI’s capabilities and strategies around SEO, Search Engine Marketing, Paid Search (Google AdWords, Facebook ads, etc), Marketing Automation, and online marketing opportunities in general, please email us for a free analysis and consultation.

    This post was first published at: http://www.wsiemarketer.com/blog/mckenna-hires-wsi-law-firm-seo/

     

     

     

    Eye-bot Aerial Solutions Sees SEO from a New Perspective

    Bob Peterson - Wednesday, October 11, 2017

    Since the FAA has allowed for the widespread commercial use of drones, Eye-bot Aerial Solutions has been providing the Tristate area industries the opportunity to gain a competitive advantage through enhanced data collection via the latest in cutting-edge drone photography and 3D modeling services.


    The aerial photography business has been providing fully insured, FAA-certified aerial assistance to a number of industries, to include:

    With custom-designed solutions, the services of Eye-bot are designed to deliver highly accurate data on the state and position of company assets. Unlike other drone service companies, with Eye-bot, customers do not have to buy or lease equipment, making the use of drone services faster, safer, and more economical. Services include but not limited to aerial photography services, aerial photogrammetry, drone inspection services, drone mapping services, and other UAV services.

    To bring Eye-bot’s web presence to a higher level, the digital marketing experts at WSI custom-tailored an SEO marketing plan designed around essential keywords integral in boosting the drone aerial photography firm’s search ranking and web presence. To ensure the company website was aligned with the company’s high-tech brand image, a mobile device friendly website was designed to increase ease-of-use and visibility.

    Giving it an edge over other UAV companies, WSI also helped the drone service company enact a blog campaign designed around the benefits of drone use and its service specialties. Published on and off-site via WordPress, Tumblr, Blogger and Weebly, page ranking and site traffic will earn a much-appreciated boost via the easy addition of such syndicated, shareable content.

    WSI looks forward to helping Eye-bot continue to achieve new levels of success as the drone service industry grows.

    About WSI – We Simplify the Internet:

    WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

    The blog was originally posted on https://www.wsiebranding.com/eye-bot-aerial-solutions-sees-seo-from-a-new-perspective/

     

    MistAir Expands by Hiring Us for SEO & Online Marketing

    Bob Peterson - Monday, October 09, 2017

    MistAir.com of in Phoenix, AZ is a top quality manufacturer of custom misting systems for Arizona, California, New Mexico and Nevada. The company branched out from its pressure washing company because of the need,and market design for improved misting systems which would cool better and more efficiently.

    MistAir is a one stop shop - not only do they design, build and install their systems, they also service & repair all types of systems as well as sell parts in their phoenix factory. MistAir’s misters are recognized for being “best in the industry” because of their proprietary parts and pumps which cool via high pressure misting, rather than producing water droplets. This allows them to provide a 6 year Unconditional Warranty, to every customer which is unheard of in the pressure washing and cooling industries.

    For over 50 years, government agencies, schools, prisons, commercial businesses, retailers, hotels, restaurants and distribution centers have chosen MistAir and its sister company, PSI, for its advanced water solutions such as:

    At the end of 2016, MistAir hired our digital marketing agency to improve their visibility and prominence in online search to reach more residential and commercial clients. After extensive keyword research, new website development, 10 keywords were selected and the website was redesigned and rewritten in order to create more leads. In addition, a PPC campaign was used to kick off the campaign.

    Furthermore, as part of the off-page optimization process, we conduct on-site content marketing link building syndicated on sites such as : wordpress, weebly, blogger,and tumblr.

    Since execution, their brand recognition has dramatically improved and the client has received 300 quality leads which have resulted in significant more business. eSpark Marketing’s contract was renewed and continues to be retained for more online marketing, analytics as well as SEO consulting.

     

    This post originally appeared here: http://esparkmarketing.com/2017/08/21/mistair-expands-hiring-espark-marketing-online-marketing/

     

     

     

    Reclaimed Lumber Company Chooses WSI for SEO

    Bob Peterson - Monday, October 09, 2017

    The Lumber Baron offers a variety of reclaimed lumber types – redwood, cedar, Douglas fir, and hardwood – available for purchase as is or freshly milled. The Lumber Baron has been in business since 1978 and is family owned and operated in the San Francisco Bay area.

    In August, WSI was selected to implement a new SEO plan that included keyword research and creating new pages on their website directed at the top keywords. WSI focused on 5 keywords to increase The Lumber Baron’s rankings:

    1. Cedar Lumber for Sale - https://www.thelumberbaron.com/cedar-lumber-sale/
    2. Reclaimed Lumber for Sale – https://www.thelumberbaron.com/redwood-lumber-sale/
    3. Reclaimed Hardwoods for Sale - https://www.thelumberbaron.com/reclaimed-hardwoods-sale/
    4. Reclaimed Douglas Fir for Sale - https://www.thelumberbaron.com/reclaimed-douglas-fir-for-sale/
    5. Reclaimed Redwood for Sale - https://www.thelumberbaron.com/reclaimed-redwood-sale-2/

    These new pages contain links to other pages on the site, thereby increasing the time visitors spend on the site and the number of pages they visit. Through Google Analytics, these metrics, as well as keyword integration, will continue to be monitored and tracked.

    Additionally, WSI was tasked with increasing their online presence through social media and content marketing. We have also created offsite blogs for The Lumber Baron on Wordpress, Blogger, and Tumblr to help expand their brand and build greater awareness for their products.

    This post originally appeared:

    About WSI Connect: https://wsiconnect.com/blog/reclaimed-lumber-company-chooses-wsi-seo/

     

    Imperial Mortgage & Real Estate Services Engages WSI for SEO

    Bob Peterson - Thursday, September 28, 2017

    Imperial Mortgage & Real Estate Services, a local independent realtor and mortgage broker, has engaged WSI to implement an SEO program to promote their knowledge and services in the Placer County, Sacramento County, and Nevada County areas. The goal of the engagement is to improve their online presence through optimized and engaging content, thus improving search ranking and lead generation.

    WSI has begun the process by optimizing the 4 key services for Imperial Mortgage & Real Estate Services:

    Real Estate

    Homes for Sale

    Home Loans

    Reverse Mortgages

    The optimization considered search behavior of a variety of target personas, from first-time homeowners to aging seniors who are downsizing for retirement.

    In addition to onsite page optimizations, WSI is also be providing monthly content marketing to support Imperial Mortgage & Real Estate Services News Blog and Social sites.

    Imperial News Blog

    Facebook

    Google+

    Twitter

    YouTube

    LinkedIn

    Tracking has begun and the website is performance has been accurately benchmarked. Activity is beginning to increase with the addition of quality content. WSI is excited to be part of the growth of Imperial Mortgage & Real Estate Services.

    This post originally appeared: http://www.wsicybersmart.com/imperial-mortgage-real-estate-services-engages-wsi-seo/

     

     

    Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

    Bob Peterson - Tuesday, September 19, 2017

     

    Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years. While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio. This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com. The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects. Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption. They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts. As an added value, decorative asphalt is impressive in performance and aesthetic appeal. Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects.

    WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns. The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise.

    The SEO implementation is focusing on their core competencies:

    Asphalt paving company

    Commercial asphalt and paving

    Residential asphalt and blacktop paving

    Hot mix asphalt

    Stamped asphalt

    Paid Search (PPC) has focused on three campaigns:

    Commercial Solutions for Site Development, Paving, and Resurfacing

    Residential Paving, Decorative Asphalt and Resurfacing

    Premium Hot Mix Asphalt

    Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix. Who knew blacktop could be so hot and exciting?

    This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, Wordpress, Weebly, and Blogger.

    WSI’s Global Resources Benefit Local Businesses

    WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth. In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

    To learn more contact BraveWeb, LLC a WSI firm today.

    This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

     

     

    Richmond Engineering Works Calls on WSI to Help Increase Its Online Visibility

    Bob Peterson - Tuesday, September 19, 2017

    Richmond Engineering Works has been providing industries across the nation and worldwide access to economical bulk material handling engineering services for many years. Despite the firm’s ability to design and construct some pretty amazing equipment, however, maintaining its online presence remained a struggle. Knowing expert help leads to successful results, they turned to the digital marketing professionals at WSI to give their online presence a push.

    Since 1996, Richmond Engineering has been providing its clients powerful, innovative, and easy-to-use solutions for their control system needs, helping them operate more effectively and efficiently with customized bulk material handling engineering solutions designed to meet industry and site-specific challenges that can pull-down productivity. Integrating industrial control and factory automation, the exceptional practical and scientific knowledge of their engineering staff has produced winning efficiency improvements, from barge unloader processes to coal ship inspection and maintenance services.

    Richmond Engineering offers experience in an array of arenas, providing quick turnaround and high-quality results designing customized, competitively priced, efficiency-boosting solutions for:

    To give Richmond Engineering the boost it needed to makes its online marketing presence match its high-tech design offerings, the digital marketing experts at WSI engaged the firm in a custom-designed, SEO campaign built to boost rankings and visibility via essential keywords. To enhance success, the Richmond Engineering website was also given a mobile-device friendly facelift, making it user-friendly and accessible to a wider variety of clientele.

    With the help of WSI, Richmond Engineering is also further engaging its customer base with regular, informative blog posts through their website as well as offsite accounts through WordPress, Tumblr, Blogger, and Weebly, allowing for syndication and sharing among industry professionals.

    About WSI – We Simplify the Internet:

    WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

    The blog was originally posted on https://www.wsiebranding.com/richmond-engineering-works-calls-wsi-help-increase-online-visibility/ .

     

     

    Laundry and Dry Cleaning Service Continues SEO Program with WSI for the 8th Year

    Bob Peterson - Tuesday, September 19, 2017

    Sarni Cleaners of Greater Boston is a third generation family-owned and family-operated laundry and dry cleaning service with a commitment to quality and customer service. James Sarni, Sr., grandfather of current CEO, Ken Sarni, pioneered laundry pickup and delivery service to Boston’s affluent society with his horse and buggy in 1929.

    Today, Sarni Cleaners operates four stores in Downtown Boston, North End, South End and Lynnfield. Services include laundry (wash, dry and fold), dry cleaning, shirt laundry, alterations, wedding gown preservation as well as home/office cleaning, clothing restoration, home and office cleaning and janitorial services. The company has a fleet of five pickup and delivery trucks servicing Boston and Cambridge.

    In 2010, Sarni Cleaners engaged WSI for website development, local SEO and email marketing services to compete with a local venture-backed startup in laundry pickup and delivery services as well as other established dry cleaners moving from the suburbs into the city. The SEO program focuses on the following keywords

    Throughout the years, despite the disruption and competition from various app-based laundry pickup services including ventured-backed Washio, WSI’s local SEO program has enabled Sarni Cleaners to consistently rank on the first page of Google search results and in map results, resulting in thousands of new customers online and in store for the company. The online pickup and delivery order form has automated the company’s workflow for laundry and dry cleaning pickup service since 2010.

    As business grows, Sarni Cleaners has also started new services in home/office cleaning and clothing restoration. WSI has helped the company build their web presence in these services as well.

    WSI’s local SEO program includes sharing content on Wordpress, Tumblr, Blogger, and Weebly, as well as frequent posts on Facebook, Twitter, Google+ (Boston Financial District, North End Boston, South End Boston) and Pinterest.

    WSI’s digital marketing solution also includes email marketing to the company’s customer list. Monthly promotions has helped to retain customers over the years.

    In 2014, WSI built a new responsive website for Sarni Cleaners to ensure an excellent user experience. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.

    About The WSI Touch

    WSI is a global digital marketing company with over 1000 consultants in over 80 countries, offering a full range of digital marketing services including website design, search engine optimization, pay-per-click advertising, email marketing, social media marketing, e-commerce and much more. The WSI Touch is the local WSI office in Natick, Massachusetts.

    This blog post was originally published at http://www.thewsitouch.com/laundry-dry-cleaning-service-continues-seo-program-wsi-8th-year/

     

     


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