Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

CastleBrook Media Teams up with WSI to provide SEO for Premier Ohio Dentist Office

Bob Peterson - Friday, August 31, 2018

 

Castlebrook Media, a leading Columbus Ohio advertising agency, has partnered with WSI to deliver world-class SEO services to Infinite Smiles. Infinite Smiles is a dentist office, founded by Dr. Neal Patel, servicing Powell OH and Columbus OH.

Infinite Smiles utilizes the latest in dental technology to take dentistry to the next level. Each staff member’s education and experience are well beyond the norm for your typical dental practice. Additionally, Infinite Smiles offers a full spectrum of dental services from routine cleanings and examinations to smile makeovers and teeth restoration. Dr. Patel and his highly trained staff are renowned for making patients comfort a priority and for consistently raising the level of dental care available to the people of Ohio.

Dr. Patel holds a bachelor’s degree in molecular genetics, as well as his DDS. Additionally, he has trained under some of the most world-renowned authorities in restorative, aesthetic, and neuromuscular dentistry. He travels extensively around the US, Canada and overseas, training other doctors in the use of modern dental technology.

On page SEO for Infinite Smiles is complete and you can see examples of their optimized pages here:

https://www.infinitesmilesdentistry.com/about-us/dentist-columbus-ohio/

https://www.infinitesmilesdentistry.com/about-us/dentist-powell-ohio/

https://www.infinitesmilesdentistry.com/our-services/cosmetic-dentistry/orthodontist-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/cosmetic-dentistry/dental-implants-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/emergency-dentist-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/oral-surgeon-columbus-ohio/

The off-page optimization is ongoing for Infinite Smiles. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, WordPress, Weebly, Medium, and Wix. These blog posts will have topics ranging from orthodontics, cosmetic dentistry, oral surgery, to the new advances in dentistry.

These combined on-page and off-page optimization efforts should start to move Infinite Smiles up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at:https://wsiexpertinternetmarketing.com/blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-premier-ohio-dentist-office/

 

A Large Online Beading and Jewelry Making Supply Store Enlists WSI to help Revive their Business

Bob Peterson - Friday, August 31, 2018

Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.

When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the un-availability and the non-communication on part of the development team.

WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the ecommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases.

Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website.

Phase 2 – Implementing the on-page SEO work

Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO .

Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –

Jewelry Making Supplies - https://www.crystalfindings.com/product-category/custom-jewelry-making-supplies/

Sterling Silver Beads - https://www.crystalfindings.com/product-category/sterling-silver-beads-findings/

Swarovski Crystal Beads - https://www.crystalfindings.com/product-category/swarovski-crystal-beads/

Gold Filled Beads - https://www.crystalfindings.com/product-category/gold-filled-beads-findings/

Stone Bead - https://www.crystalfindings.com/product-category/stone-beads/

In preparation for Phase 2, the off page optimization, we have created blogging profiles for Crystal Findings on the following portals – Weebly, Wordpress, Blogger and Medium.

With this setup in place, we are now moving to off-page activities for crystalfindings.com, which includes creating high quality content for their brand and products, among other things.

We are very excited at this stage in the project and very confident that we will soon be able to bring in more online sales for the company and help them transition successfully into the digital age.

 

This blog was originally published at https://www.wsipromarketers.com/blog/online-beading-jewelry-making-supply-store-enlists-wsi-revive-business/

 

 

New Senior Living Community Locations Begin SEO Effort

Bob Peterson - Thursday, August 23, 2018

 

MorningStar Senior Living, a successful network of senior living communities located in the Western US, expands its SEO and SEM efforts by adding 2 new community campaigns.

MorningStar Senior Living provides loving communities and homes for seniors with living options such as independent living, assisted living,memory care and respite care in now 25 communities across eight states. With a unique mission “to honor, to serve, to invest,” Morningstar seeks to give seniors a carefree and abundant life. By following this mission, valuing all seniors and selecting staff with a calling to serve, they create an environment that is a true home for their residents.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO to all twenty-five communities. Recent new locations includeMorningStar of Santa Fe and MorningStar of Rio Rancho.

You can see examples of newly optimized pages here:

Santa Fe, NM

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-assisted-living-homes-gallery

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-living-santa-fe-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-housing-santa-fe-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/memory-care-santa-fe/

Rio Rancho, NM

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/senior-housing-rio-rancho-gallery

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/senior-living-rio-rancho-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/assisted-living-facilities-rio-rancho-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/memory-care-rio-rancho/

The off-page optimization continues for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as shared blogging accounts on Blogger, Medium, Wix, WordPress, and Weebly. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities to those of interest to seniors such as keeping healthy.

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.


This blog post originally appeared at:https://wsiexpertinternetmarketing.worldsecuresystems.com/our-blog/new-senior-living-community-locations-begin-seo-effort

 

WSI Alumni Starts Foundation and Offers Scholarships

Bob Peterson - Thursday, August 23, 2018

A former WSI consultant based in Colorado Springs has started a new foundation to teach young people the skills required for goal achievement. Tom Kuthy, who recently sold his WSI practice, has created a web site to spread the word about his new endeavor: The Foundation for Goal Achievement.

The mission of the foundation is to become the world’s most comprehensive source of information on goal achievement. In addition to creating unique content, the foundation will also attempt curate the information on goal achievement that has been developed over the last 100 plus years, and make it accessible from a single source online.

Still in its early stages, the foundation has already created some high-quality content covering the following topics:

The 4 Steps to Goal Achievement - https://www.foundationforgoals.org/steps-to-achieve-goals/

How to Create a List of Values - https://www.foundationforgoals.org/list-of-values/

How to Set Personally Meaningful Goals - https://www.foundationforgoals.org/goal-setting/

How to Achieve Goals - https://www.foundationforgoals.org/how-to-achieve-goals/

How to Track Your Goals - https://www.foundationforgoals.org/goals-planner/

In addition to the content above, the foundation is also offering a scholarship awarded bi-annually to students who have set clear goals for themselves and can document that in an essay. An application for the scholarship can be found here: https://www.foundationforgoals.org/goal-achievement-scholarship/

All of us at WSI wish Tom the best in his new endeavor!

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-alumni-starts-foundation-and-offers-scholarships

 

 


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