Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

AHS Rescue Hires WSI for SEO Campaign

Bob Peterson - Tuesday, November 21, 2017

 

When you are looking for a quality supplier of technical rescue equipment and training for high-angle, rope rescue or swift water applications, look no further than AHS Rescue.com. AHS Rescue, and its sister company, Arizona Hiking Shack, is a leading supplier to work at height professionals, search and rescue teams, and the avid mountaineering sportsman.

Because municipalities, government entities, rescue technicians and sports enthusiasts are in need of quality training and equipment that AHS Rescue provides, our firm was hired to improve the outreach and brand visibility for its online store.

SEO Optimization Plan

For this SEO project, the WSI team started with in depth keyword research to identify the highest potential keywords with sufficient search activity. From there, we selected the 10 top keywords we felt would be the most successful for driving quality leads and sales to their website

For each of the 10 keywords, we optimized a brand new page on the new website, as well as reorganized the website to improve the navigational structure. The following pages and primary keywords are covered in this phase of the implementation.

Equipment Pages:

Training Pages

In Phase 2, after the optimization and web architecture was improved, quality link building, blogging, social posting, and analytics will support the effort to improve their visibility online. This off-page optimization will include syndicating new blogs on Tumblr, WordPress, Weebly and Blogger, as well Facebook, LinkedIn and Google+. With this activity, we expect great results for the store and their image!

 

This post originally appeared: https://esparkmarketing.com/2017/11/21/technical-rescue-equipment-company-hires-espark-marketing-seo-services/

 

 

Family Owned RV Center Partners with WSI for Website Optimization

Bob Peterson - Tuesday, November 21, 2017

Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website. Nohr’s is currently run by the third generation of the family that started the business in 1963. They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs. Nohr’s also buys used RV’s as well as taking them in on consignment.

Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns. These strategies will improve their performance through Google organic search and Google paid search.

The core focus of these campaigns will be:

Motorhomes - http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vt=motorhome

Teardrop Trailers - http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=teardrop

Travel Trailers - http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?ac=travel trailer|travel trailer - lite

Fifth Wheels - http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=fifth wheel

In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well. This includes creating new blogs and unique content on Wordpress, Blogger, and Tumblr.

Implementation is already well underway and is playing a significant role in moving current RV inventory.

This post originally appeared: https://wsiconnect.com/blog/family-owned-rv-center-partners-wsi-website-optimization/

 

Private Transportation Co. trusts WSI for SEO

Bob Peterson - Monday, November 20, 2017

WSI Digital Marketing has recently launched SEO efforts for Teletrans Chile.

Teletrans is a private ground transportation company which was born in 2004. It offers private ground transportation services for executives, with bilingual drivers and luxury vehicles in Santiago City, and also in different parts of Chile. It also offers private transportation for both foreign and national tourists, from and to airports covering the main cities and regions along the country.

It offers its services to prestigious national and international companies, public and private institutions, including government and international entourage.

WSI Digital Marketing has been hired by Teletrans to implement SEO, covering 5 keywords for its Spanish website. Previously WSI Digital Marketing started the SEO implementation for 5 keywords for their English website. The following pages are covered in this phase of the implementation:

http://teletrans.cl/es/inicio/

http://teletrans.cl/es/arriendo-de-van-con-chofer/

http://teletrans.cl/es/arriendo-de-buses-para-viajes-especiales/

http://teletrans.cl/es/traslado-aeropuerto-vina-del-mar/

http://teletrans.cl/es/transporte-al-aeropuerto-de-santiago/

With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building as well as an intensive blogging effort. These high quality blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making. Key metrics that will be measured include rankings, links, organic visits and leads from organic visitors.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.


This post originally appeared at http://www.wsidigitalnet.com/cia-de-transporte-contrata-a-wsi-para-seo/

 

Affordable Telephone Systems Expands SEO Campaign

Bob Peterson - Monday, November 20, 2017

Affordable Telephone Systems is expanding their reach with additional SEO services to target the San Diego area with their VoIP phone systems. WSI has put them on page 1 of Google search for all their main products and services in their home town of Ventura, California. Affordable Tel is now expanding their services to San Diego and WSI is building location optimized pages to support the business initiative.

The goal of the expansion is to gain market share in San Diego for VoIP business phones.

In addition to the optimized page http://affordabletel.com/voip-phone-systems-1/san-diego-business-phones/ Link Building, blogging, and social posting will support the effort to raise awareness of their expanded territory. This off-page optimization will include Facebook, Twitter, and Google+ as well as blogs syndicated to Tumblr, WordPress, and Blogger.

About Affordable Telephone Systems: Affordable Tel, is a locally owned and operated business offering VoIP phone systems, cloud-based phone systems, and business phone and cabling services. Affordable Telephone Systems has offices in Ventura and Austin.

This post originally appeared: http://www.wsicybersmart.com/affordable-telephone-systems-expands-seo-campaign/

 

 

Lighting Maintenance Services Company selects WSI for New Website and SEO

Bob Peterson - Tuesday, November 14, 2017

 

PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative.

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970. PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project. The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017. The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry. PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

  1. LED Lighting Installation Companies - https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
  2. LED Commercial Light Fixtures - https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
  3. LED Parking Lot Pole Lights - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
  4. Parking Lot Pole Light Maintenance - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
  5. LED Commercial Outdoor Lighting - https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
  6. LED Street Light Fixtures - https://www.pkklighting.com/lighting-services/led-street-light-fixtures
  7. LED Emergency Exit Lights - https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
  8. Lighting Maintenance Services Company - https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
  9. Light Bulb Sales - https://www.pkklighting.com/led-bulb-sales/
  10. Light Bulb Recycling - https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

 


 

Mattress Firm Partners with WSI to transform their Web Presence

Bob Peterson - Tuesday, November 14, 2017

Mac:Users:jukkajumisko:Downloads:Mattress-firm-albuquerque-logo.jpg

Mac:Users:jukkajumisko:Downloads:mattress-firm-albuquerque.jpg

 

Mattress Firm, the largest mattress store chain in the state of New Mexico has a large selection of quality brand name mattresses, beds, and bedding products, combined with competitive pricing and knowledgeable, well-trained sales associates.

Mattress Firm hired WSI to build a new modern and mobile friendly website for them. The new website was build using the best global search engine optimization practices.

Following pages have been optimized with relevant keywords:

 

With the SEO optimized pages now up on the site, the off page optimization is beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, Weebly, Blogger, Tumblr. and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their stores.

This blog originally published at: https://www.wsiwebenhancers.com/mattress-firm-partners-wsi-transform-web-presence/

 


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